April 15TH 2021, Shanghai: Good design brings strategic solutions and distinctive experiences for brands to stand out and resonate. We are delighted to announce that our work with Coca-Cola has won in the Packaging Category at iF Design Award 2021. It was also awarded Transform Awards Asia earlier this year.
The iF DESIGN AWARD has been a globally recognized trademark when it comes to excellent design since 1954. It is internationally established as a symbol of design excellence and is known as one of the most important design prizes in the world. It honors design achievements in all the multiple disciplines.
Coca-Cola has teamed up with Porsche locally through a series of strategic brand partnerships and collaborative campaigns to leverage the assets of both brands. Labbrand is commissioned by the partnership to build a cohesive, distinctive and interactive packaging set with clear delivery of the Porsche Carrera Cup Asia elements through on-pack interaction.
Labbrand designed the limited edition sleek can, exclusive collection gift set, and animation. On the cans, the Porsche 911 GT3 Cup race car is paired with classic race scenes to recreate the thrilling excitement of the race track. The intricate design details of tire tracks, headlights shadow, turning shoulders, and striking grille of the car created a powerful image conveying the idea of "double the pleasure, full-speed ahead".
This themed limited-edition packaging features Coca-Cola's strong selling 300 Sleek Can and graphics representing Porsche Carrera Cup Asia. An on-pack interactive concept and e-commerce-related promotions were developed, offering a selection of Porsche branded premiums, incentives, and admission tickets.
“We are excited to have our work recognised by iF Awards. I would like to thank our outstanding team and loyal clients with whom we partnered to create the extraordinary design. Over the past 15 years, Labbrand has been living to its vision that ideas change the world and bring them to life through branding, and create impactful and responsible brands. This is proudly shown in the celebrated work”
LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Singapore, New York, Vancouver and Paris.
As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding and Innovations to create and develop impactful brands.
Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity.