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LABBRAND Featured by Marketing Interactive on Cathay Pacific's new premium travel lifestyle brand
08 Jul, 2021
I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and media. We understand it was particularly challenging with the short time available, the uncertainty with the technology, multiple locations and coordination. We are again impressed by how professional your firm has been throughout the process. We are confident that we will work together smoothly towards the Autoshow.
It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese version has to be simple yet profound, universal yet distinctive. During this explorative journey, Labbrand has demonstrated strong creativity and insights to guide the team and finally land on the most suitable choice. With the successful launch of the new Chinese tagline and brand & product names, we look forward to more collaborations with LABBRAND GROUP in the future.
It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booking.com. The name 缤客 [binke] is well-liked internally and externally and we are very happy with the result. Labbrand has offered an excellent service including the registration process and for any subsequent enquiries, we have had. Thank you Labbrand.
We have very high expectations for Nespresso’s Chinese name. Under this context, 浓遇
[nóng yù] stood out among all the others with a vivid storytelling charm that gains instinctive appeal from both our consumers and internal members. Labbrand team has demonstrated strong resilience despite the challenges to finally land on a great name. They have been our trustworthy partner along this branding journey.
Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclusions et deepdiver après, mais il a été très adaptable, très clair et a su bien répondre aux questions de l’équipe, je ne suis pas intervenue.
Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key stakeholders from across teams to create new possibilities for the brand and the final output gave clear direction on the way forward.