Brand Consultant

comma 14, Jun, 2023


LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005.

As your guiding partner for brand innovations, LABBRAND channels the power of your brand towards accelerated growth. With expertise in Naming, Branding and Innovations, LABBRAND drives your brand forward amidst shifting business environments.

Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identity and brand innovations that strengthen brand equity.


Being the proactive and persuasive Brand Consultant, Verbal Branding Strategy based in our Shanghai headquarters, you will work with us together to develop and transform leading and innovative workflow and methodologies into operational brand naming solutions. You will contribute to take charge of Verbal Identity Creation, project operation and coordinate cross-department collaboration. You will assist Creative Director to grow trust-based client relationships, share your ideas to develop client-ready solutions, support cross-department collaborations including business development and knowledge sharing, and assist director to lead a skillful and multicultural team to deliver excellence.

Project Excellence I We see beauty in each project: we aim to make every human and enterprise uniquely brilliant and beautiful, how about you?

  • Assist Department Head to take charge of verbal identity creation for all projects. 
  • Organize project flow, including verbal identity and content creation, screening, and testing, with a great sense of accountability for project methodology and goal
  • Deliver high-quality reports and project outcomes to clients timely
  • Coordinate with other departments for cross-department projects and keep related parties informed during the whole process

Client Engagement I We build journey with clients, guide them through unique, various and exciting projects. Are you ready to build a new journey, too?

  • Collaborate with Business and Account Management team to activate existing clients and develop new clients. Supervise or take charge of verbal identity proposals, attending pitch meetings and presentation meetings.
  • Support marketing activities to promote verbal identity offerings.
  • Facing clients directly through emails, phones, conference calls, client meetings and presentations, etc. on a regular basis
  • Communicate with clients to understand and respond to their needs efficiently
  • Detect the questions and pain points of the client and provide your own point of view and solutions
  • Establish and maintain a trustworthy relationship with the clients

Thought Leadership I You will become a brand expert in tune with the latest state of art in the branding field.

  • Assist Department Head to capture internal best practices as well as develop/learn and apply innovative methodologies to meet specific goals
  • Contribute to content development: article, presentations, etc…that reflects Labbrand thought leadership on verbal identity topics

Team Development I You have the opportunity to experience freedom to explore and embark on new territories, shall you take it?

  • Assist Department Head to guide team to learn new knowledge and techniques.

Note: this responsibilities list is non-exhaustive.


General Competencies:

  • Result oriented and customer orientation
  • Strong sense of accountability and responsibility with integrity and trust
  • Ability to progress autonomously and strong learning ability
  • Collaborative sense 
  • Cross-cultural Sensitivity with proficiency in English as well as Mandarin

Position Specific Competencies:

  • Planning and Prioritization skills
  • Ability to implement a performance management 
  • Propensity to build relationships and loyalty
  • Anticipation and solving of conflicts
  • Developing and Motivating others 
  • Ability to Delegate effectively

Education and Work Experience:

  • Bachelor degree or above, major in Language, Marketing, Economics, Sociology
  • Creative thinking and concept digging
  • Good understanding of branding with branding mindset
  • Master Chinese language with delicate perspective and cultural sensitivity
  • Curious, passionate, open-minded



We are passionate about exploration
We explore new territories with a passion for the branding industry—from the power of words & ideas to digital & culture transformation, from B2C to B2B, from Shanghai headquarters to APAC and worldwide. We are multi-cultural and diverse, we are in tune with the latest trends in the branding field, and always growing. 

We work at the forefront of branding
We are our clients’ guiding partner. We work with Fortune 500 brands and industry leaders around the world , including Porsche, Coca-Cola, Marvel, Medtronic, XCMG by providing constantly evolved service, improved brand methods and unique brand technology. We are surrounded by dynamic, open-minded, passionate, curious and brave people

We are enthusiastic about life
Our office is creative and spacious, located in heart of a deeply rooted cultural landmark of the city, we continously get inpiration from our surroundings as well as each other, we take the opportunity to enrich our lives and nurture our culture, we are always exposed to new things and celebrate our development with pleasure and pride.
We excel in team performance
We believe in the power of teamwork. Through teamwork, our Human Power comes to life, impacts our clients, and shapes the future.  We believe that progress in team performance is an ongoing pursuit. Our team leaders are caring and accessible. With their experience and management skills, our leaders keep us learning about how to better perform as a team. 

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  • Job Function:

    Verbal Branding Strategy

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