Associate Brand Strategy Director

comma 30, May, 2023


LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005.

As your guiding partner for brand innovations, LABBRAND channels the power of your brand towards accelerated growth. With expertise in Naming, Branding and Innovations, LABBRAND drives your brand forward amidst shifting business environments.

Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identity and brand innovations that strengthen brand equity.


Being the Associate Strategy Director, you are based in our Shanghai headquarters. You will be the growth engine and key advocator of our own brand. You will actively participate in marketing activities to engage our prospects and existing clients, form and grow trust-based client relationships, prepare right product offerings to fulfill clients’ needs, ensure smooth transition from business development to project teams, keep an open mind for innovative business development skills and approaches, and manage deliver business target.

Through your journey in Labbrand Group, you will become a brand expert in tune with the latest state of the art in the branding field. 

Project Excellence I We see beauty in each project: we aim to make every human and enterprise uniquely brilliant and beautiful, how about you?

  • Lead projects, allocate and organize resources, supervise project execution. Projects are mainly brand positioning, brand architecture, messaging matrix management and so on.
  • Organize project flow, including brand management coordination, brand equity research, brand roadmap development and relevant qualitative and quantitative research with a great sense of accountability for project methodology and goal and in respect with time constraints.
  • Communicate with clients to understand and respond to their needs efficiently.
  • Take an active role in steering the project, assessing and creating new opportunities along the delivery of the project.
  • Take control of the report quality and run final report to clients.
  • Coordinate with departments for cross-department projects.

Client Engagement I We build journey with clients, guide them through unique, various and exciting projects. Are you ready to build a new journey, too?

  • Lead proposal presentation/ quotes making/ formatting/mailing and so on to clients for new opportunity.
  • Collaborate with BAM team (BD & AM) to activate existing clients and develop new clients. Supervise or take charge of Strategy proposals, attending pitch meetings and presentation meetings.

Thought Leadership I You will become a brand expert in tune with the latest state of art in the branding field.

  • Participate in marketing activities and maintain account management, including attending events, forum, and presentation meeting regularly on a strategic level to activate regular customers.
  • Organize the development of compelling case studies and newsletters (content/visuals) from completed projects, as well as relevant articles to promote Labbrand consulting services.

Team Development I You have the opportunity to experience freedom to explore and embark on new territories, shall you take it?

  • Implement quality improvement, including organization, process, and tools.
  • Develop/learn and apply innovative methodologies to meet specific goals: Sales Skills, Customers Efficient Communication, Customer Service, etc.
  • Guide team to learn new knowledge and techniques. Coach the team, conduct performance evaluation and improve the quality of team members on a regular basis.



  • Master degree or above, strong in logic thinking and verbal expression 
  • 6- 8 years’ work experience in brand strategy, be able to lead project independently
  • Result and customer oriented
  • Strong sense of accountability and responsibility with integrity and trust
  • Ability to progress autonomously and strong learning ability
  • Collaborative sense, cross cultural sensitivity with proficiency in English as well as Mandarin
  • Quality acumen with an attention to details



We are passionate about exploration
We explore new territories with a passion for the branding industry—from the power of words & ideas to digital & culture transformation, from B2C to B2B, from Shanghai headquarters to APAC and worldwide. We are multi-cultural and diverse, we are in tune with the latest trends in the branding field, and always growing. 

We work at the forefront of branding
We are our clients’ guiding partner. We work with Fortune 500 brands and industry leaders around the world , including Porsche, Coca-Cola, Marvel, Medtronic, XCMG by providing constantly evolved service, improved brand methods and unique brand technology. We are surrounded by dynamic, open-minded, passionate, curious and brave people

We are enthusiastic about life
Our office is creative and spacious, located in heart of a deeply rooted cultural landmark of the city, we continously get inpiration from our surroundings as well as each other, we take the opportunity to enrich our lives and nurture our culture, we are always exposed to new things and celebrate our development with pleasure and pride.
We excel in team performance
We believe in the power of teamwork. Through teamwork, our Human Power comes to life, impacts our clients, and shapes the future.  We believe that progress in team performance is an ongoing pursuit. Our team leaders are caring and accessible. With their experience and management skills, our leaders keep us learning about how to better perform as a team. 

  • Location:


  • Job Function:

    Brand Strategy

  • Employment type:


  • Contact email:

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy