As the pace of digital advancement continues to increase, many businesses find themselves in the midst of re-evaluating their approaches to digital. Competitors are disrupting traditional business models by leveraging technology to extend and expand their brand experiences.
At MADJOR, we believe silo approaches to digital are growing more and more irrelevant: to create a differential advantage brands must consider how digital affects all branches of the business. With an emphasis on insights, strategy, creative, and technology, we transform brands through digital.
This collection of four articles discusses the pace of digital evolution, the research techniques created as an output, the necessity for brands to continuously innovate, and the potential that rests with connected objects.
Enjoy the read!
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