Labbrand creates the Chinese brand name 品黎家 [pǐn lí jiā] for French furniture manufacturer Parisot.
Quality Material and Versatile Design
Founded in 1936 in France, Parisot is the leading company in the conception and production of furniture in particle board kit. With more than 80 years of expertise, Parisot emphasizes the quality and versatility of its furniture design and products. The company currently exports its products to over 70 countries with more than 770 contributors worldwide.
The Tasteful Home
To enter the Chinese market, Parisot needed a Chinese brand name to establish its presence among Chinese consumers. As a company who takes pride in manufacturing products exclusively in France, Parisot wanted to honor its roots. But more importantly, Parisot also wanted to communicate that it is a tasteful choice for those who want quality yet functional furniture in their homes.
FUNCTIONALITY AND VERSATILITY IN DESIGN
Labbrand created the Chinese name 品黎家 [pǐn lí jiā] for Parisot. 品 [pǐn] is a Chinese short-term of style and taste, 黎 [lí] pays tribute to the company’s French roots, and finally 家 [jiā] is short for home. Together, the name communicates Parisot as a company who provides tasteful, versatile and functional furniture products that work to enhance the ambience of the consumer’s homes.