Say hello to
the Labbrandians.

Vladimir Djurovic
CEO
Amanda Liu
VP & Creative Director
Denise Sabet
Managing Director, North America
Nicolas Farman
General Manager, France
Nicolas Farman
General Manager, France

Nicolas oversees Labbrand operations in Europe and supports our clients in expanding their brand to fully realize their global potential. He has worked in Indonesia, Thailand, Hong Kong and Europe and has an extensive experience of cross-border operations, cultural management, and helping companies foster growth by successfully conquering new markets.

Nicolas graduated from the prestigious HEC Paris. He speaks fluent French, English, and Thai. His expertise includes: financial services, international development, brand strategy and brand equity building.

KEY CLIENTS
Henderson
L'Oreal
Nexity
Premiere Vision
Rémy Cointreau
SFL
Denise Sabet
Managing Director, North America

Denise thinks of herself as a mapmaker of cultural and commercial landscapes. She is most passionate about driving brand growth through the innovation of distinctive assets based on solid insights and strategic thinking.

Denise is quoted regularly in the press, a speaker at conferences and events, a guest lecturer at business and communications schools, and an acclaimed workshop animator. She holds a Bachelors degree in Commerce and a Masters of Arts in Communication.

KEY CLIENTS
ClubMed
ConAgra Foods
Herschel
L'Oreal
Quaker
Unilever
Amanda Liu
VP & Creative Director

Amanda assisted with the setup of Labbrand Shanghai in 2005 and is the Director of the Verbal Creative department. Amanda has a profound knowledge of Chinese culture, language and market. She is an expert in the trademark system and corporate name system in China.

Amanda has participated and managed various branding projects including market entry survey, competitive environment analysis, brand concept testing, validation and creation, brand identity test, etc.

KEY CLIENTS
Airbnb
Bottega Veneta
ClubMed
Ermenegildo Zegna
Mondelez
TripAdvisor
Unilever
Vladimir Djurovic
CEO

Vladimir founded Labbrand in 2005. He has assisted over 100 companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.

Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

Yukino Yamamoto
Managing Director, Asia
Anabelle Hourriez
Executive Director
Ying Mu
Vice GM, US
Feifei Xu
Executive Director
Feifei Xu
Executive Director

Feifei builds and manages brands to help them become a tapestry of intelligence and inspirations. She formulates winning strategies by combining facts, data, and insights from market research with the brand's unique value proposition.

Prior to joining Labbrand, Feifei served clients in the categories of real estate, retailing, tourism, consumer electronics, healthcare, finance etc. She has two master’s degrees at the University of Bergen and Tongji University.

Ying Mu
Vice GM, US

With her passion in branding and marketing, Ying helps brands to cut through the noise and communicate with a defined purpose. Her past clients include Ernest & Young, World Gold Council (WGC), SKODA, Maybelline, Bottega Veneta and more.

Ying has previously worked at the world’s largest public relations company. Her experience in branding, marketing, digital, and public relations combined helps client to transform its brand vision into an integrated communication strategy. She has served clients across different industries such as finance, automotive, cosmetics and B2B.

KEY CLIENTS
Bottega Veneta
Škoda
Anabelle Hourriez
Executive Director

Anabelle focuses on fostering project excellence across Labbrand’s consulting teams. She has a solid knowledge of the challenges faced by global companies and the solutions for success in the Chinese market.

Anabelle graduated from a dual Master’s Degree program between the French ESC Montpelier Business School and Florida International University in the USA. She previously worked for Compass Group China, PSA Peugeot Citroen and CHANEL.

KEY CLIENTS
Bottega Veneta
Chipotle
Haribo
Lotus Bakeries
Puig
Škoda
Weber
Yukino Yamamoto
Managing Director, Asia

Yukino oversees Labbrand’s business and introduces its innovative and comprehensive branding solutions to potential clients and provides a clear path to creating a successful brand in the Chinese market.

Yukino understands the power of culture-specific interpretations behind brands. She graduated from the Rotterdam School of Management, Erasmus University. She speaks native Japanese, fluent English, and intermediate Chinese and Spanish.

KEY CLIENTS
Hewlett Packard Enterprise
ISEHAN
Lorenz Snack World
Lotus Bakeries
Philips - AVENT
Radeberger Gruppe
Rehau
Reynolds American
Swarovski
V&A Museum
Marta Dealcaraz
Business Director
Chingling Ng
Market Research Director
Jean-Emmanuel
Drueke

Market Research Director
Lynda Andeve
Research Director, Qualitative
Lynda Andeve
Research Director, Qualitative

Specialized in FMCG, Lynda is passionate about the process of understanding the consumers. No matter what the subject and the target, it is always thrilling!

Lynda truly believes in integrating comprehensive branding disciplines and taking into consideration complex cultures to identify the best solution for the clients, at an international level. Since her start in qualitative, she has learned to insure the best alignment and realization of international projects prior to get fully involved in researches.

Lynda has a Master Degree. She has stayed in London and speaks fluent English as well as her native French.

KEY CLIENTS
L'Oreal
Jean-Emmanuel
Drueke

Market Research Director
KEY CLIENTS
Chingling Ng
Market Research Director

Ching Ling is a thought-leader in research methodology design and is a pioneer in bringing one of the first online qualitative research community into China. She has served clients across luxury, fashion, alcohol, FMCG, and infant formula. She is experienced in projects involving concept co-creation, branding, U&A, consumer exploration, trends, design and concept optimization and evaluation.

Ching Ling holds a degree from the University of South Australia. She is fluent in Mandarin and English.

KEY CLIENTS
ABInBev
Alliance Pharma
Audi
Chanel
ConAgra Foods
Ermenegildo Zegna
Mondelez
Unilever
Marta Dealcaraz
Business Director

Marta has a multicultural and multidisciplinary profile which allows her to prospect the market with a deep understanding of very different industries and always suggest innovative approaches and solutions to customer’s challenges.

She is graduated from Polytechnic School in Madrid with a specialization in management by the prestigious Ecole Nationale des Ponts et Chaussees in Paris. She holds 12 years of practical work experience. Marta is fluent in Spanish, French and English and also speaks Italian.

KEY CLIENTS
Airbnb
Evonik
Puig
Roca
Silicon Valley Bank
Chris Wallbridge
Business Director, Research
Meredith Chu
Associate Research Director
Summer Hsia
Research Manager
Nadège Depeux
Brand Strategy Director
Nadège Depeux
Brand Strategy Director

Passionate about brands & Signs, Nadege helps companies to create strong & differentiating brands by guiding them from brands, markets, trends decoding and analysis, cultural & consumer insights to brand positioning creation and brand expression.

Nadege holds a Master Degree from Limoges University and a DESS master’s degree. French native and fluent in English, she studied at Middlesex university and worked in London. Nadege is also a regular lecturer at ISEFAC where she teaches semiotics and visual identity.

KEY CLIENTS
ClubMed
Delifrance
Fonterra
Nexity
SFL
Somfy
Summer Hsia
Research Manager

As a senior market research consultant, Summer moderates IDIs and ethnography interviews to collect qualitative data for Labbrand’s market research team.

Summer strives to help brands bridging the gaps to glory. She believes that only sharp insights and precise actions can help business grow effectively. With experience of working on projects in diverse industries, she is capable of generating valuable insights for brands.

Summer holds a Bachelor’s Degree in Finance from National Taiwan University and was on the exchange program with ESSEC Business School in France. She is fluent in English and Mandarin.

KEY CLIENTS
Audi
Clarins
ConAgra Foods
Ermenegildo Zegna
LVMH
Mondelez
Nestle
Meredith Chu
Associate Research Director

With over 9 years' extensive experience in consumer insight and brand consultant, Meredith has worked across consumers, brands and business insights to provide feasible strategies for various categories and brands.

Meredith is well versed in conducting customized projects for clients to address their objectives. She is also clients’ preferred moderator in conducting focus group discussion, ethnographic, workshops and co-creation groups, providing innovative and consolidated research solutions to clients.

KEY CLIENTS
Hewlett Packard Enterprise
Jaguar
Mondelez
Unilever
Chris Wallbridge
Business Director, Research

Chris is Business Director within the Research Department of Labbrand and has particular expertise in quantitative research methods, including advanced analytics and data integration. His preference, however, is to be involved in strategic projects with a range of approaches, not only quantitative, that are used in harmony to deliver powerful, actionable, and commercially focused insights.

Chris holds a degree in Economics from the London School of Economics and is a full and active member of ESOMAR; the worldwide association for market research; having participated and presented at various conferences. 

KEY CLIENTS
Alliance Pharma
Unilever
Melyssa Koh
Brand Strategy Director
Judy Wang
Associate Creative Director
Catherine Tsui
Global Design Director
Carmen Lee
Design Manager
Carmen Lee
Design Manager

As Design Manager, Carmen moderates brainstorming, visual research, execution to brand implementation and client management for Labbrand’s creative team.

Carmen is always eager to improve and enrich experiences in branding. Growing up in HK, and moved to Mainland China for bigger market, challenges and opportunities, her ability to adapt new environment, trend and data is invaluable for both local and foreign brands. She has extensive experiences from idea generation to visual execution.

Carmen holds a Bachelor's degree from the Hong Kong Polytechnic University, School of Design. She is fluent in Cantonese, English and Mandarin.

KEY CLIENTS
Delifrance
Sumscope
Catherine Tsui
Global Design Director

With experience leading multidisciplinary teams in New York, Taipei and Shanghai, Catherine has a strong sense of cross-cultural communication to create innovative and strategic designs that are simultaneously culturally relevant. She values heavily the importance of drawing from multiple backgrounds and perspectives to create an impactful design strategy.

Over the past decade, Catherine has delivered global brand identity solutions for world-class clients in hospitality, lifestyle, finance, technology, and retail, with a specialization on luxury brand initiatives.

Catherine graduated from Rhode Island School of Design in the United States (Bachelor’s in Graphic Design). She is a native Mandarin and English speaker.

KEY CLIENTS
Chanel
ClubMed
Rehau
Shutterstock
Škoda
Swarovski
Judy Wang
Associate Creative Director

Judy has extensive experience in branding area including brand verbal identity creation, brand strategy, brand communication and project management. She offers brand verbal identity solution to the clients home and abroad.

A good creative idea can be an energizer to a brand and leaves impression. She is committed to find the balance between creative and commercial business, contributing professional know-how and verbal craft to brand’s development.

KEY CLIENTS
Danone
Dumex
GoDaddy
Haribo
Jaguar
L'Oreal
Shanghai Tabacco
TripAdvisor
Valio
Kevin Gentle
Director and Lead Strategist, MADJOR
Jimmy Yeung
Lead Technologist, MADJOR
Jacquelien Brussee
Corporate Branding Associate Director
Angela Ye
Finance Manager
Angela Ye
Finance Manager
KEY CLIENTS
Jacquelien Brussee
Corporate Branding Associate Director
KEY CLIENTS
Jimmy Yeung
Lead Technologist, MADJOR

Jimmy is MADJOR’s lead technologist in charge of identifying and implementing the right technology solutions to bring brands forward and make digital transformation happen.

With a dual background in computer science and electronic engineering, Jimmy combines experiences in game development, web development, mobile development, CRM, analytics and e-commerce. His track record also includes experiences with emerging technologies such as connected hardware.

MADJOR is Labbrand's digital transformation agency. Visit madjor.com

KEY CLIENTS
Cartier
Clarins
Johnnie Walker
Unilever
Kevin Gentle
Director and Lead Strategist, MADJOR

Kevin is the head of MADJOR. Highly passionate about the Chinese digital scene, he works together with clients to create original digital journeys for clients across all industries.

With a background in strategy and consumer insights, he focuses on making technology work for brand innovation. From technology to strategy and customer insights, Kevin is well versed in all elements of the digital equation. 

MADJOR is Labbrand's digital transformation agency. Visit madjor.com

KEY CLIENTS
Bluewater
Clarins
Firmenich
Otterbox
Rehau
The Honest Company

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