Say hello to
the Labbrandians.

Nicolas oversees Labbrand operations in Europe and supports our clients in expanding their brand to fully realize their global potential. He has worked in Indonesia, Thailand, Hong Kong and Europe and has an extensive experience of cross-border operations, cultural management, and helping companies foster growth by successfully conquering new markets.

Nicolas graduated from the prestigious HEC Paris. He speaks fluent French, English, and Thai. His expertise includes: financial services, international development, brand strategy and brand equity building.

Denise thinks of herself as a mapmaker of cultural and commercial landscapes. She is most passionate about driving brand growth through the innovation of distinctive assets based on solid insights and strategic thinking.

Denise is quoted regularly in the press, a speaker at conferences and events, a guest lecturer at business and communications schools, and an acclaimed workshop animator. She holds a Bachelors degree in Commerce and a Masters of Arts in Communication.

Amanda assisted with the setup of Labbrand Shanghai in 2005 and is the Director of the Verbal Creative department. Amanda has a profound knowledge of Chinese culture, language and market. She is an expert in the trademark system and corporate name system in China.

Amanda has participated and managed various branding projects including market entry survey, competitive environment analysis, brand concept testing, validation and creation, brand identity test, etc.

Vladimir founded Labbrand in 2005. He has assisted over 100 companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.

Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

Feifei builds and manages brands to help them become a tapestry of intelligence and inspirations. She formulates winning strategies by combining facts, data, and insights from market research with the brand's unique value proposition.

Prior to joining Labbrand, Feifei served clients in the categories of real estate, retailing, tourism, consumer electronics, healthcare, finance etc. She has two master’s degrees at the University of Bergen and Tongji University.

Anabelle focuses on fostering project excellence across Labbrand’s consulting teams. She has a solid knowledge of the challenges faced by global companies and the solutions for success in the Chinese market.

Anabelle graduated from a dual Master’s Degree program between the French ESC Montpelier Business School and Florida International University in the USA. She previously worked for Compass Group China, PSA Peugeot Citroen and CHANEL.

With her passion in branding and marketing, Ying helps brands to cut through the noise and communicate with a defined purpose. Her past clients include Ernest & Young, World Gold Council (WGC), SKODA, Maybelline, Bottega Veneta and more.

Ying has previously worked at the world’s largest public relations company. Her experience in branding, marketing, digital, and public relations combined helps client to transform its brand vision into an integrated communication strategy. She has served clients across different industries such as finance, automotive, cosmetics and B2B.

Yukino oversees Labbrand’s business and introduces its innovative and comprehensive branding solutions to potential clients and provides a clear path to creating a successful brand in the Chinese market.

Yukino understands the power of culture-specific interpretations behind brands. She graduated from the Rotterdam School of Management, Erasmus University. She speaks native Japanese, fluent English, and intermediate Chinese and Spanish.

Specialized in FMCG, Lynda is passionate about the process of understanding the consumers. No matter what the subject and the target, it is always thrilling!

Lynda truly believes in integrating comprehensive branding disciplines and taking into consideration complex cultures to identify the best solution for the clients, at an international level. Since her start in qualitative, she has learned to insure the best alignment and realization of international projects prior to get fully involved in researches.

Lynda has a Master Degree. She has stayed in London and speaks fluent English as well as her native French.

Ching Ling is a thought-leader in research methodology design and is a pioneer in bringing one of the first online qualitative research community into China. She has served clients across luxury, fashion, alcohol, FMCG, and infant formula. She is experienced in projects involving concept co-creation, branding, U&A, consumer exploration, trends, design and concept optimization and evaluation.

Ching Ling holds a degree from the University of South Australia. She is fluent in Mandarin and English.

Marta has a multicultural and multidisciplinary profile which allows her to prospect the market with a deep understanding of very different industries and always suggest innovative approaches and solutions to customer’s challenges.

She is graduated from Polytechnic School in Madrid with a specialization in management by the prestigious Ecole Nationale des Ponts et Chaussees in Paris. She holds 12 years of practical work experience. Marta is fluent in Spanish, French and English and also speaks Italian.

Passionate about brands & Signs, Nadege helps companies to create strong & differentiating brands by guiding them from brands, markets, trends decoding and analysis, cultural & consumer insights to brand positioning creation and brand expression.

Nadege holds a Master Degree from Limoges University and a DESS master’s degree. French native and fluent in English, she studied at Middlesex university and worked in London. Nadege is also a regular lecturer at ISEFAC where she teaches semiotics and visual identity.

As a senior market research consultant, Summer moderates IDIs and ethnography interviews to collect qualitative data for Labbrand’s market research team.

Summer strives to help brands bridging the gaps to glory. She believes that only sharp insights and precise actions can help business grow effectively. With experience of working on projects in diverse industries, she is capable of generating valuable insights for brands.

Summer holds a Bachelor’s Degree in Finance from National Taiwan University and was on the exchange program with ESSEC Business School in France. She is fluent in English and Mandarin.

With over 9 years' extensive experience in consumer insight and brand consultant, Meredith has worked across consumers, brands and business insights to provide feasible strategies for various categories and brands.

Meredith is well versed in conducting customized projects for clients to address their objectives. She is also clients’ preferred moderator in conducting focus group discussion, ethnographic, workshops and co-creation groups, providing innovative and consolidated research solutions to clients.

Chris is Business Director within the Research Department of Labbrand and has particular expertise in quantitative research methods, including advanced analytics and data integration. His preference, however, is to be involved in strategic projects with a range of approaches, not only quantitative, that are used in harmony to deliver powerful, actionable, and commercially focused insights.

Chris holds a degree in Economics from the London School of Economics and is a full and active member of ESOMAR; the worldwide association for market research; having participated and presented at various conferences. 

As a Client Director, Lily works with research, strategy and creative team to guarantee each project operate smoothly in order to bring true solution to client’s brand challenge. She has extensive experience in strategic planning, concept co-creation, and project management.

Lily believes in “co-creation”, because to build up a great brand needs cross-function efforts from both the brand owner and professional consultancy. Having worked as strategic planner and project manager, she can quickly understand the brand challenge and discuss with brand owner about strategic approach and inspiring thinking, which is highly appreciated by both foreign and domestic brands.

Lily Yang holds a masters degree from University of Southern California in Los Angeles. She is fluent in English and mandarin.

Catherine envisions and develops brand solutions that are relevant across cultures. Through elevating design to a highly strategic level, Catherine helps bring brand ideas to life.

With experience leading multinational teams in New York, Taipei, and Shanghai, Catherine delivers a cross-cultural and transformative approach to design. By emphasizing on an inclusive process incorporating perspectives across different disciplines, she cultivates innovative solutions for clients.

For nearly two decades, Catherine has delivered global brand identity solutions for world-class hospitality, luxury, F&B, automotive, finance, technology, industrial, and retail brands, with a specialized emphasis on lifestyle initiatives.

Judy has extensive experience in branding area including brand verbal identity creation, brand strategy, brand communication and project management. She offers brand verbal identity solution to the clients home and abroad.

A good creative idea can be an energizer to a brand and leaves impression. She is committed to find the balance between creative and commercial business, contributing professional know-how and verbal craft to brand’s development.

Jimmy is MADJOR’s lead technologist in charge of identifying and implementing the right technology solutions to bring brands forward and make digital transformation happen.

With a dual background in computer science and electronic engineering, Jimmy combines experiences in game development, web development, mobile development, CRM, analytics and e-commerce. His track record also includes experiences with emerging technologies such as connected hardware.

MADJOR is Labbrand's digital transformation agency. Visit madjor.com

Kevin is the head of MADJOR. Highly passionate about the Chinese digital scene, he works together with clients to create original digital journeys for clients across all industries.

With a background in strategy and consumer insights, he focuses on making technology work for brand innovation. From technology to strategy and customer insights, Kevin is well versed in all elements of the digital equation. 

MADJOR is Labbrand's digital transformation agency. Visit madjor.com

As Design Manager, Carmen moderates brainstorming, visual research, execution to brand implementation and client management for Labbrand’s creative team.

Carmen is always eager to improve and enrich experiences in branding. Growing up in HK, and moved to Mainland China for bigger market, challenges and opportunities, her ability to adapt new environment, trend and data is invaluable for both local and foreign brands. She has extensive experiences from idea generation to visual execution.

Carmen holds a Bachelor's degree from the Hong Kong Polytechnic University, School of Design. She is fluent in Cantonese, English and Mandarin.

Lim has more than 10 years of experience in design, especially with brand building projects for smartphones, internet, mobile communications and cars. In addition to conducting comprehensive visual design projects, he ensured international and local brands’ localization and management. His work includes brand design guidance, training and medium supervision.

Lim holds an undergraduate degree in the Department of Advertising and Communication from Catholic University of Fuer, Taiwan. He grew up and worked in a multicultural environment in Asia. He is good at English, Mandarin, Cantonese, Minnan and Malay.