Say hello to
the Labbrandians.

Labbrand, branding, naming, China
Vladimir Djurovic
CEO
Labbrand, branding, naming, China
Amanda Liu
VP & Creative Director
Labbrand, branding, naming, China
Anabelle Hourriez
Managing Director
Labbrand, branding, naming, China
Denise Sabet
Managing Director, North America
Denise Sabet
Managing Director, North America

Denise thinks of herself as a mapmaker of cultural and commercial landscapes. She is most passionate about driving brand growth through the innovation of distinctive assets based on solid insights and strategic thinking.

Denise is quoted regularly in the press, a speaker at conferences and events, a guest lecturer at business and communications schools, and an acclaimed workshop animator. She holds a Bachelors degree in Commerce and a Masters of Arts in Communication.

KEY CLIENTS
ClubMed
ConAgra Foods
Herschel
L'Oreal
OMO
Quaker
Rexona
Škoda
Unilever
Anabelle Hourriez
Managing Director

Anabelle focuses on fostering project excellence across Labbrand’s consulting teams. She has a solid knowledge of the challenges faced by global companies and the solutions for success in the Chinese market.

Anabelle graduated from a dual Master’s Degree program between the French ESC Montpelier Business School and Florida International University in the USA. She previously worked for Compass Group China, PSA Peugeot Citroen and CHANEL.

KEY CLIENTS
Audi
Bottega Veneta
Haribo
Lotus Bakeries
Mondelez
Škoda
Amanda Liu
VP & Creative Director

Amanda assisted with the setup of Labbrand Shanghai in 2005 and is the Director of the Verbal Creative department. Amanda has a profound knowledge of Chinese culture, language and market. She is an expert in the trademark system and corporate name system in China.

Amanda has participated and managed various branding projects including market entry survey, competitive environment analysis, brand concept testing, validation and creation, brand identity test, etc.

KEY CLIENTS
Bottega Veneta
ClubMed
Ermenegildo Zegna
L'Oreal
Mondelez
TripAdvisor
Unilever
Vladimir Djurovic
CEO

Vladimir founded Labbrand in 2005. He has assisted over 100 companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.

Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

Labbrand, branding, naming, China
Nicolas Farman
General Manager, France
Labbrand, branding, naming, China
Yukino Yamamoto
Managing Director, Asia
Labbrand, branding, naming, China
Ying Mu
Vice GM, US
Labbrand, branding, naming, China
Jacquelien Brussee
Vice General Manager
Jacquelien Brussee
Vice General Manager

Jacquelien champions the agency’s competitive advantages and the realisation of consistency across all touchpoints, building the overall brand’s equity. 

Her decade of experience in both B2B and B2C developed a broad range of business expertise covering strategy, business development, marketing, sales, corporate communications & PR and digital. This creates a unique toolset and vantage point bringing innovative solutions to the table that push for value and growth.

KEY CLIENTS
Ying Mu
Vice GM, US

With her passion in branding and marketing, Ying helps brands to cut through the noise and communicate with a defined purpose. Her past clients include Ernest & Young, World Gold Council (WGC), SKODA, Maybelline, Bottega Veneta and more.

Ying has previously worked at the world’s largest public relations company. Her experience in branding, marketing, digital, and public relations combined helps client to transform its brand vision into an integrated communication strategy. She has served clients across different industries such as finance, automotive, cosmetics and B2B.

KEY CLIENTS
Bottega Veneta
Carter's
EY
Maybelline
Saint Gobain
Škoda
Virgin
World Gold Council
Yukino Yamamoto
Managing Director, Asia

Yukino oversees Labbrand’s business and introduces its innovative and comprehensive branding solutions to potential clients and provides a clear path to creating a successful brand in the Chinese market.

Yukino understands the power of culture-specific interpretations behind brands. She graduated from the Rotterdam School of Management, Erasmus University. She speaks native Japanese, fluent English, and intermediate Chinese and Spanish.

KEY CLIENTS
HP
ISEHAN
Lorenz Snack World
Lotus Bakeries
Philips - AVENT
Radeberger Gruppe
Rehau
Reynolds American
Swarovski
Nicolas Farman
General Manager, France

Nicolas oversees Labbrand operations in Europe and supports our clients in expanding their brand to fully realize their global potential. He has worked in Indonesia, Thailand, Hong Kong and Europe and has an extensive experience of cross-border operations, cultural management, and helping companies foster growth by successfully conquering new markets.

Nicolas graduated from the prestigious HEC Paris. He speaks fluent French, English, and Thai. His expertise includes: financial services, international development, brand strategy and brand equity building.

KEY CLIENTS
carrefour
Firmenich
Henderson
HP
L'Oreal
Nexity
Premiere Vision
Puig
Rémy Cointreau
Saint Gobain
SFL
Labbrand, branding, naming, China
Feifei Xu
Executive Director
Labbrand, branding, naming, China
Marta Dealcaraz
Executive Director
Alicia Ruiz
Associate Account Director
Anita Leonelli
Associate Account Director
Anita Leonelli
Associate Account Director

Anita is in charge of supervising and coordinating cross-teams projects that integrate Labbrand and MADJOR’s digital capabilities. She has spent the past three years in China, working closely with both local and global clients to tackle complex business challenges with a strong focus on achieving sustainable innovation.

Anita graduated from a top university in Argentina with a double Licentiate Degree in Advertising and Social Communications, as well as an Honorary Mention for her thesis on The Role Of Consumption Rituals in Brand Building. She holds a Google Partner Certification and a Mobile Marketing Specialization, issued by the Mobile Marketing Association.

KEY CLIENTS
Coca-Cola
Mondelez
P&G
The Honest Company
Alicia Ruiz
Associate Account Director

As an Associate Account Director for key clients, Alicia is the direct contact of communication while coordinating with our internal consultancy teams in Labbrand. Her growth mindset and her full dedication to the projects ensure the utmost quality in the brand solutions delivered to our clients.

With more than 6 years of international experience in multinational FMCG companies such as Unilever combined with her passion for brands, enables Alicia to have a solid understanding of our clients’ brands and business culture.

Alicia graduated from ESADE Business School of Barcelona with a combined degree and master program (Master in Marketing), during which she studied at the Indian Institute of Management Lucknow (India). She speaks fluent Spanish and English, has an advanced level of French and basic Mandarin knowledge.

KEY CLIENTS
ConAgra Foods
Driscolls
Haribo
Outspan
Puig
Marta Dealcaraz
Executive Director

Marta has a multicultural and multidisciplinary profile which allows her to prospect the market with a deep understanding of very different industries and always suggest innovative approaches and solutions to customer’s challenges.

She is graduated from Polytechnic School in Madrid with a specialization in management by the prestigious Ecole Nationale des Ponts et Chaussees in Paris. She holds 12 years of practical work experience. Marta is fluent in Spanish, French and English and also speaks Italian.

KEY CLIENTS
Charlotte Tilbury
Duxiana
Evonik
Netquest
Puig
Roca
Silicon Valley Bank
Wines of Argentina
Feifei Xu
Executive Director

Feifei builds and manages brands to help them become a tapestry of intelligence and inspirations. She formulates winning strategies by combining facts, data, and insights from market research with the brand's unique value proposition.

Prior to joining Labbrand, Feifei served clients in the categories of real estate, retailing, tourism, consumer electronics, healthcare, finance etc. She has two master’s degrees at the University of Bergen and Tongji University.

Jiali Feng
Senior Business Manager
Judy Wang
Creative Director
Labbrand, branding, naming, China
Jan Van Loon
Research Director
Labbrand, branding, naming, China
Jean-Emmanuel
Drueke

Research Director
Jean-Emmanuel
Drueke

Research Director

Jean-Emmanuel is head of research in Paris. During his career, he gradually specialised in the exploration of the emotional functions which allow brands to define a strong territoryfor products and to make a difference vs the competition.

Brands regularly call on Jean-Emmanuel to reposition themselves and capture the emotion and arguments which will help their offer become visible on the market. With many international researches behind him, Jean-Emmanuel now expresses strategic recommendations which will allow brands to transcend the cultural differences in order to build global offers and a sturdy positioning.

Jean-Emmanuel graduated from Sciences Po Paris and in Modern Literature from Paris Sorbonne.

KEY CLIENTS
Bouygues
Chanel
ClubMed
L'Oreal
McCain
Nestle
Nissan
Orange
Puig
TF1
Jan Van Loon
Research Director

Jan has a unique way of deconstructing and understanding behaviors from first principles and building it back into a business friendly framework that has been at the forefront of his success with clients for many years.

Jan believes in the value of exploring and thinking cross-culturally. Having lived and worked in Europe (UK, Belgium and Germany) , Mainland China, and Hong Kong, Jan brings with him a unique combination of global and local sensibilities to the clients he serves in order to unlock those local nuances in insights that may go unnoticed. 

Jan holds a Masters Degree from the Free University of Brussels in Molecular Biology. Jan is fluent in English, German, Dutch, French with notions of Mandarin.

KEY CLIENTS
ABInBev
Audi
Bosch
Chanel
Jaguar
Jay Bird
LandRover
Perfetti
Pernod Ricard
Porsche Design
Judy Wang
Creative Director

Judy has extensive experience in branding area including brand verbal identity creation, brand strategy, brand communication and project management. She offers brand verbal identity solution to the clients home and abroad.

A good creative idea can be an energizer to a brand and leaves impression. She is committed to find the balance between creative and commercial business, contributing professional know-how and verbal craft to brand’s development.

KEY CLIENTS
Expedia
HP
Jaguar
L'Oreal
Lorenz Snack World
Lotus Bakeries
Nestle
TripAdvisor
Unilever
Jiali Feng
Senior Business Manager
KEY CLIENTS
Lynda Andeve
Research Director, Qualitative
Labbrand, branding, naming, China
Chris Wallbridge
Business Director, Research
Labbrand, branding, naming, China
Meredith Chu
Research Director, Qualitative
Summer Hsia
Research Manager
Summer Hsia
Research Manager

As a senior market research consultant, Summer moderates IDIs and ethnography interviews to collect qualitative data for Labbrand’s market research team.

Summer strives to help brands bridging the gaps to glory. She believes that only sharp insights and precise actions can help business grow effectively. With experience of working on projects in diverse industries, she is capable of generating valuable insights for brands.

Summer holds a Bachelor’s Degree in Finance from National Taiwan University and was on the exchange program with ESSEC Business School in France. She is fluent in English and Mandarin.

KEY CLIENTS
Audi
Clarins
ConAgra Foods
Ermenegildo Zegna
Estee Lauder
LVMH
Mcdonald's
Mondelez
Nestle
Shiseido
Meredith Chu
Research Director, Qualitative

With over 9 years' extensive experience in consumer insight and brand consultant, Meredith has worked across consumers, brands and business insights to provide feasible strategies for various categories and brands.

Meredith is well versed in conducting customized projects for clients to address their objectives. She is also clients’ preferred moderator in conducting focus group discussion, ethnographic, workshops and co-creation groups, providing innovative and consolidated research solutions to clients.

KEY CLIENTS
HP
Jaguar
LVMH
Mondelez
Unilever
Chris Wallbridge
Business Director, Research

Chris is Business Director within the Research Department of Labbrand and has particular expertise in quantitative research methods, including advanced analytics and data integration. His preference, however, is to be involved in strategic projects with a range of approaches, not only quantitative, that are used in harmony to deliver powerful, actionable, and commercially focused insights.

Chris holds a degree in Economics from the London School of Economics and is a full and active member of ESOMAR; the worldwide association for market research; having participated and presented at various conferences. 

KEY CLIENTS
Alliance Pharma
Combe Just for Men
Ermenegildo Zegna
The Body Shop
Unilever
Lynda Andeve
Research Director, Qualitative

Specialized in FMCG, Lynda is passionate about the process of understanding the consumers. No matter what the subject and the target, it is always thrilling!

Lynda truly believes in integrating comprehensive branding disciplines and taking into consideration complex cultures to identify the best solution for the clients, at an international level. Since her start in qualitative, she has learned to insure the best alignment and realization of international projects prior to get fully involved in researches.

Lynda has a Master Degree. She has stayed in London and speaks fluent English as well as her native French.

KEY CLIENTS
L'Oreal
Lascad
Jenny Lu
Research Manager
Labbrand, branding, naming, China
Nadège Depeux
Brand Strategy Director
Labbrand, branding, naming, China
Melyssa Koh
Brand Strategy Director
Labbrand, branding, naming, China
Catherine Tsui
Global Design Director
Catherine Tsui
Global Design Director

Catherine envisions and develops brand solutions that are relevant across cultures. Through elevating design to a highly strategic level, Catherine helps bring brand ideas to life.

With experience leading multinational teams in New York, Taipei, and Shanghai, Catherine delivers a cross-cultural and transformative approach to design. By emphasizing on an inclusive process incorporating perspectives across different disciplines, she cultivates innovative solutions for clients.

For nearly two decades, Catherine has delivered global brand identity solutions for world-class hospitality, luxury, F&B, automotive, finance, technology, industrial, and retail brands, with a specialized emphasis on lifestyle initiatives.

KEY CLIENTS
Chanel
ClubMed
Rehau
Shutterstock
Škoda
Swarovski
Melyssa Koh
Brand Strategy Director

As Brand Strategy Director at Labbrand Singapore, Melyssa helps international clients with their branding needs across Asia market. A firm believer of the power of branding, Melyssa is passionate about helping organisations to achieve maximum leverage for their brands through practical solutions. She strongly believes in integrating business strategy, internal alignment and customers’ needs in order to develop strong, sustainable lovemarks in the market. 

Having worked in fast-developing market of China in the past 4 years, coupled with her international exposure and cultural sensitivity, Melyssa is well poised to assist clients with market localisation works for cross-nations projects. 

KEY CLIENTS
BBC
BelleWave
Breadtalk
Charles&Keith
China Airlines
FILA
Haier
Lenovo
OTIS
ZTE
Nadège Depeux
Brand Strategy Director

Passionate about brands & Signs, Nadege helps companies to create strong & differentiating brands by guiding them from brands, markets, trends decoding and analysis, cultural & consumer insights to brand positioning creation and brand expression.

Nadege holds a Master Degree from Limoges University and a DESS master’s degree. French native and fluent in English, she studied at Middlesex university and worked in London. Nadege is also a regular lecturer at ISEFAC where she teaches semiotics and visual identity.

KEY CLIENTS
carrefour
ClubMed
Delifrance
Fonterra
L'Oreal
Nexity
Puig
Saint Gobain
SFL
Somfy
Jenny Lu
Research Manager

Jenny believes in the value of thinking cross-culturally. By working with multi-national clients operating in China and having lived in Australia, she has built her expertise in cross-culture branding and communication for foreign brands. 

Jenny holds a Masters degree in International Business from the University of Sydney in Australia. 

KEY CLIENTS
Chanel
Heineken
Philips
UBER
Unilever
Labbrand, branding, naming, China
GeeHwee Lim
Associate Design Director
Labbrand, branding, naming, China
Carmen Lee
Design Manager
Labbrand, branding, naming, China
Kevin Gentle
Director and Lead Strategist, MADJOR
Labbrand, branding, naming, China
Jimmy Yeung
Lead Technologist, MADJOR
Jimmy Yeung
Lead Technologist, MADJOR

Jimmy is MADJOR’s lead technologist in charge of identifying and implementing the right technology solutions to bring brands forward and make digital transformation happen.

With a dual background in computer science and electronic engineering, Jimmy combines experiences in game development, web development, mobile development, CRM, analytics and e-commerce. His track record also includes experiences with emerging technologies such as connected hardware.

MADJOR is Labbrand's digital transformation agency. Visit madjor.com

KEY CLIENTS
Cartier
Clarins
GAP
Heineken
Intel
Johnnie Walker
LaneCrawford
New Look
Nike
Unilever
Kevin Gentle
Director and Lead Strategist, MADJOR

Kevin is the head of MADJOR. Highly passionate about the Chinese digital scene, he works together with clients to create original digital journeys for clients across all industries.

With a background in strategy and consumer insights, he focuses on making technology work for brand innovation. From technology to strategy and customer insights, Kevin is well versed in all elements of the digital equation. 

MADJOR is Labbrand's digital transformation agency. Visit madjor.com

Carmen Lee
Design Manager

As Design Manager, Carmen moderates brainstorming, visual research, execution to brand implementation and client management for Labbrand’s creative team.

Carmen is always eager to improve and enrich experiences in branding. Growing up in HK, and moved to Mainland China for bigger market, challenges and opportunities, her ability to adapt new environment, trend and data is invaluable for both local and foreign brands. She has extensive experiences from idea generation to visual execution.

Carmen holds a Bachelor's degree from the Hong Kong Polytechnic University, School of Design. She is fluent in Cantonese, English and Mandarin.

KEY CLIENTS
Delifrance
Google
Mosaic
Nan Fung Group
Prudential
Sumscope
Swire Properties
GeeHwee Lim
Associate Design Director

Lim has more than 10 years of experience in design, especially with brand building projects for smartphones, internet, mobile communications and cars. In addition to conducting comprehensive visual design projects, he ensured international and local brands’ localization and management. His work includes brand design guidance, training and medium supervision.

Lim holds an undergraduate degree in the Department of Advertising and Communication from Catholic University of Fuer, Taiwan. He grew up and worked in a multicultural environment in Asia. He is good at English, Mandarin, Cantonese, Minnan and Malay.

KEY CLIENTS
China Telecom
Škoda
Vivo
Xiaomi
Labbrand, branding, naming, China
Annie Yuan
Associate HR Director
Labbrand, branding, naming, China
Angela Ye
Finance Manager

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