Denise thinks of herself as a mapmaker of cultural and commercial landscapes. She is most passionate about driving brand growth through the innovation of distinctive assets based on solid insights and strategic thinking.
Denise is quoted regularly in the press, a speaker at conferences and events, a guest lecturer at business and communications schools, and an acclaimed workshop animator. She holds a Bachelors degree in Commerce and a Masters of Arts in Communication.
Anabelle focuses on fostering project excellence across Labbrand’s consulting teams. She has a solid knowledge of the challenges faced by global companies and the solutions for success in the Chinese market.
Anabelle graduated from a dual Master’s Degree program between the French ESC Montpelier Business School and Florida International University in the USA. She previously worked for Compass Group China, PSA Peugeot Citroen and CHANEL.
Amanda assisted with the setup of Labbrand Shanghai in 2005 and is the Director of the Verbal Creative department. Amanda has a profound knowledge of Chinese culture, language and market. She is an expert in the trademark system and corporate name system in China.
Amanda has participated and managed various branding projects including market entry survey, competitive environment analysis, brand concept testing, validation and creation, brand identity test, etc.
Vladimir founded Labbrand in 2005. He has assisted over 100 companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.
Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.
Jacquelien champions the agency’s competitive advantages and the realisation of consistency across all touchpoints, building the overall brand’s equity.
Her decade of experience in both B2B and B2C developed a broad range of business expertise covering strategy, business development, marketing, sales, corporate communications & PR and digital. This creates a unique toolset and vantage point bringing innovative solutions to the table that push for value and growth.
With her passion in branding and marketing, Ying helps brands to cut through the noise and communicate with a defined purpose. Her past clients include Ernest & Young, World Gold Council (WGC), SKODA, Maybelline, Bottega Veneta and more.
Ying has previously worked at the world’s largest public relations company. Her experience in branding, marketing, digital, and public relations combined helps client to transform its brand vision into an integrated communication strategy. She has served clients across different industries such as finance, automotive, cosmetics and B2B.
As Labbrand's Managing Director Asia, Melyssa helps international clients with their branding needs across Asia market. A firm believer of the power of branding, Melyssa is passionate about helping organisations to achieve maximum leverage for their brands through practical solutions. She strongly believes in integrating business strategy, internal alignment and customers’ needs in order to develop strong, sustainable lovemarks in the market.
Having worked in fast-developing market of China in the past 4 years, coupled with her international exposure and cultural sensitivity, Melyssa is well poised to assist clients with market localisation works for cross-nations projects.
Nicolas oversees Labbrand operations in Europe and supports our clients in expanding their brand to fully realize their global potential. He has worked in Indonesia, Thailand, Hong Kong and Europe and has an extensive experience of cross-border operations, cultural management, and helping companies foster growth by successfully conquering new markets.
Nicolas graduated from the prestigious HEC Paris. He speaks fluent French, English, and Thai. His expertise includes: financial services, international development, brand strategy and brand equity building.
Jelena helps create meaningful conversations between our clients and Labbrand experts that help solve complex branding challenges. She brings over 10 years of experience in global industry research, M&A and consulting, focusing on China and emerging markets.
Jelena helps to develop brand solutions for corporations from both B2B and B2C in automotive, chemical, semiconductor, internet, medical devices, and education sectors among others. Such a diverse experience across categories gives her the depth and breadth of knowledge of business models, and has sharpened her approach to various client challenges. Jelena holds an MBA in International Business from Italy, and has studied and worked in the US, South Korea and India. She speaks English and Serbian.
J is passionate about branding and always willing to take challenges. She believes that good brands needs to be properly built and carefully managed. A great brand can bring true values to all of its stakeholders and change consumer behaviour.
J has been working with various clients both international and local, across all aspects of branding services, including Brand Strategy, Brand Architecture, Naming, VI system, Packaging and Brand Experience design.
She holds a Master degree in Marketing Management from Aston University and a Bachelor degree in Accounting and Finance from University of Bath in UK.
Marta has a multicultural and multidisciplinary profile which allows her to prospect the market with a deep understanding of very different industries and always suggest innovative approaches and solutions to customer’s challenges.
She is graduated from Polytechnic School in Madrid with a specialization in management by the prestigious Ecole Nationale des Ponts et Chaussees in Paris. She holds 12 years of practical work experience. Marta is fluent in Spanish, French and English and also speaks Italian.
Yongmin has nearly 20 years of brand strategy and brand management experience with blue-chip clients and world-class brands.
Yongming is experienced in brand consulting and market research. He has worked for clients including Sinopec, Sinochem, Haier, China Merchant’s Fund, Bank of China, Vank, Benz, Guotai Fund, CFLD, etc.
Catherine envisions and develops brand solutions that are relevant across cultures. Through elevating design to a highly strategic level, Catherine helps bring brand ideas to life.
With experience leading multinational teams in New York, Taipei, and Shanghai, Catherine delivers a cross-cultural and transformative approach to design. By emphasizing on an inclusive process incorporating perspectives across different disciplines, she cultivates innovative solutions for clients.
For nearly two decades, Catherine has delivered global brand identity solutions for world-class hospitality, luxury, F&B, automotive, finance, technology, industrial, and retail brands, with a specialized emphasis on lifestyle initiatives.
Jean-Emmanuel is head of research in Paris. During his career, he gradually specialised in the exploration of the emotional functions which allow brands to define a strong territoryfor products and to make a difference vs the competition.
Brands regularly call on Jean-Emmanuel to reposition themselves and capture the emotion and arguments which will help their offer become visible on the market. With many international researches behind him, Jean-Emmanuel now expresses strategic recommendations which will allow brands to transcend the cultural differences in order to build global offers and a sturdy positioning.
Jean-Emmanuel graduated from Sciences Po Paris and in Modern Literature from Paris Sorbonne.
Passionate about brands & Signs, Nadege helps companies to create strong & differentiating brands by guiding them from brands, markets, trends decoding and analysis, cultural & consumer insights to brand positioning creation and brand expression.
Nadege holds a Master Degree from Limoges University and a DESS master’s degree. French native and fluent in English, she studied at Middlesex university and worked in London. Nadege is also a regular lecturer at ISEFAC where she teaches semiotics and visual identity.
Judy has extensive experience in branding area including brand verbal identity creation, brand strategy, brand communication and project management. She offers brand verbal identity solution to the clients home and abroad.
A good creative idea can be an energizer to a brand and leaves impression. She is committed to find the balance between creative and commercial business, contributing professional know-how and verbal craft to brand’s development.
Anita is in charge of client services and operations for MADJOR, overseeing project execution and leading key accounts. During the past five years, she has worked closely with both Chinese and global brands to tackle complex business challenges, applying a brand-led thinking to digital strategy with the aim to achieve sustainable innovation.
Passionate about technology and brands, she started her advertising career at Grey Group as a digital strategist, leading regional projects across Latin America. Before relocating to China, she held a marketing role for Europe and MENA regions at Gameloft, the world’s second largest mobile gaming company.
MADJOR is Labbrand's digital transformation agency. Visit madjor.com
Tenniel utilizes creative process to help clients communicate their brand, and leverages design-driven innovation to further the experience they offer.
Having lived in Belize, United States, Taiwan, and now Shanghai, Tenniel sees both challenges and opportunities for future innovation — to re-consider the quality of life experienced by people, and re-engineer empathic solutions provided by modern brands in respond to mega-trends such as aging society or rapid urbanization.
Prior to Labbrand, Tenniel worked with the innovation division of a prominent technology research institute, as well as with design agencies on both international and local level. These experiences enabled him to engage vast clientele, and offer solution to efficiently achieve their business objectives.
Tenniel holds a Bachelor’s degree from Iowa State University in United States, and maintains a strong academic interest in infrastructure planning and management.
As a Research Director, Manohar oversees Labbrand’s consumer insights business focusing on their quantitative offering.
Manohar is academically trained as Master in Business Administration with focus on marketing sciences plus an undergraduate degree in Statistics. He has spoken at industry events and been quoted or interviewed for trade magazines and journals. Notable events he has spoken at are the Wine in China seminar in December 2016, and Polish trade commissions’ trade seminar in May 2017. He has been interviewed multiple times by Paris based BW Confidential magazine on beauty industry and by Adage China on evolutions in F&B.
Manohar has spent the past 12 years in Shanghai working at The Silk Initiative, Synovate China and Ifop Asia with a focus on the Greater China, Northeast Asia and Southeast Asia markets. Before that, he was a South Asia specialist at TNS and BBDO affiliate while based in India for 5 years.
As the head of LabbrandMR qualitative practice, Rhine oversees the operations to ensure project excellence and efficient cross-function collaboration.
Rhine (Millward Brown & TNS) has 14 years of experience in market research & strategic planning spanning various sectors with 9 years fully dedicated to qualitative research. Prior to Labbrand, he worked in MaxInsight, Nielsen, Sapient Nitro and Kantar on high-end consumers.
He has a wealth of experience running regional & national large-scale projects, moderating extensively difficult focus groups and co-creation workshops, and interviewing hard-to-reach individuals. He is specialized in consumer exploration, brand communication strategy & new product development (NPD).
Rhine believes in the value of everyday observation & life immersion. Having lived in New Zealand, Singapore and many Mainland China cities, his ability to capture local cultural values and behavioral nuances is invaluable for generating viable insights.
Rhine holds a postgraduate diploma from Auckland University of Technology and a bachelor degree from the University of Waikato. He is fluent in English and Mandarin.
Zach is the Business Director of MADJOR. Standing at the intersection between brands and MADJOR’s expert team of researchers, strategists, designers, and technologists, Zach develops digital business solutions for his clients that help them make strategic decisions, optimize their business, and stay a step ahead of competitors.
Prior to joining MADJOR, Zach was a Director of Global Partnerships for AEG Asia. He also helped launch the group buying company Gaopeng, an e-commerce joint venture between Tencent and Groupon. Having studied Chinese history during college, he has now been working in China for 7 years, and his experiences allow him to operate fluidly across cultures. Zach is proficient in Mandarin Chinese.
MADJOR is Labbrand's digital transformation agency. Visit madjor.com