Say hello to
the Labbrandians.

Vladimir Djurovic
CEO
Amanda Liu
VP & Creative Director
Anabelle Hourriez
Managing Director
Denise Sabet
Managing Director, North America
Denise Sabet
Managing Director, North America

Denise thinks of herself as a mapmaker of cultural and commercial landscapes. She is most passionate about driving brand growth through the innovation of distinctive assets based on solid insights and strategic thinking.

Denise is quoted regularly in the press, a speaker at conferences and events, a guest lecturer at business and communications schools, and an acclaimed workshop animator. She holds a Bachelors degree in Commerce and a Masters of Arts in Communication.

KEY CLIENTS
ClubMed
ConAgra Foods
Herschel
L'Oreal
OMO
Quaker
Rexona
Škoda
Unilever
Anabelle Hourriez
Managing Director

Anabelle focuses on fostering project excellence across Labbrand’s consulting teams. She has a solid knowledge of the challenges faced by global companies and the solutions for success in the Chinese market.

Anabelle graduated from a dual Master’s Degree program between the French ESC Montpelier Business School and Florida International University in the USA. She previously worked for Compass Group China, PSA Peugeot Citroen and CHANEL.

KEY CLIENTS
Audi
Bottega Veneta
Haribo
Lotus Bakeries
Mondelez
Škoda
Amanda Liu
VP & Creative Director

Amanda assisted with the setup of Labbrand Shanghai in 2005 and is the Director of the Verbal Creative department. Amanda has a profound knowledge of Chinese culture, language and market. She is an expert in the trademark system and corporate name system in China.

Amanda has participated and managed various branding projects including market entry survey, competitive environment analysis, brand concept testing, validation and creation, brand identity test, etc.

KEY CLIENTS
Bottega Veneta
ClubMed
Ermenegildo Zegna
L'Oreal
Mondelez
TripAdvisor
Unilever
Vladimir Djurovic
CEO

Vladimir founded Labbrand in 2005. He has assisted over 100 companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.

Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

Nicolas Farman
General Manager, France
Melyssa Koh
Managing Director, Asia
Ying Mu
Vice GM, US
Jacquelien Brussee
Vice GM
Jacquelien Brussee
Vice GM

Jacquelien champions the agency’s competitive advantages and the realisation of consistency across all touchpoints, building the overall brand’s equity. 

Her decade of experience in both B2B and B2C developed a broad range of business expertise covering strategy, business development, marketing, sales, corporate communications & PR and digital. This creates a unique toolset and vantage point bringing innovative solutions to the table that push for value and growth.

KEY CLIENTS
Ying Mu
Vice GM, US

With her passion in branding and marketing, Ying helps brands to cut through the noise and communicate with a defined purpose. Her past clients include Ernest & Young, World Gold Council (WGC), SKODA, Maybelline, Bottega Veneta and more.

Ying has previously worked at the world’s largest public relations company. Her experience in branding, marketing, digital, and public relations combined helps client to transform its brand vision into an integrated communication strategy. She has served clients across different industries such as finance, automotive, cosmetics and B2B.

KEY CLIENTS
Bottega Veneta
Carter's
EY
Maybelline
Saint Gobain
Škoda
Virgin
World Gold Council
Melyssa Koh
Managing Director, Asia

As Labbrand's Managing Director Asia, Melyssa helps international clients with their branding needs across Asia market. A firm believer of the power of branding, Melyssa is passionate about helping organisations to achieve maximum leverage for their brands through practical solutions. She strongly believes in integrating business strategy, internal alignment and customers’ needs in order to develop strong, sustainable lovemarks in the market. 

Having worked in fast-developing market of China in the past 4 years, coupled with her international exposure and cultural sensitivity, Melyssa is well poised to assist clients with market localisation works for cross-nations projects. 

KEY CLIENTS
BBC
BelleWave
Breadtalk
Charles&Keith
China Airlines
FILA
Haier
Lenovo
OTIS
ZTE
Nicolas Farman
General Manager, France

Nicolas oversees Labbrand operations in Europe and supports our clients in expanding their brand to fully realize their global potential. He has worked in Indonesia, Thailand, Hong Kong and Europe and has an extensive experience of cross-border operations, cultural management, and helping companies foster growth by successfully conquering new markets.

Nicolas graduated from the prestigious HEC Paris. He speaks fluent French, English, and Thai. His expertise includes: financial services, international development, brand strategy and brand equity building.

KEY CLIENTS
carrefour
Firmenich
Henderson
HP
L'Oreal
Nexity
Premiere Vision
Puig
Rémy Cointreau
Saint Gobain
SFL
Marta Dealcaraz
Executive Director
J Yao
Associate Business Director
Jelena stefanovic
Business Manager
Alicia Ruiz
Associate Account Director
Alicia Ruiz
Associate Account Director

As an Associate Account Director for key clients, Alicia is the direct contact of communication while coordinating with our internal consultancy teams in Labbrand. Her growth mindset and her full dedication to the projects ensure the utmost quality in the brand solutions delivered to our clients.

With more than 6 years of international experience in multinational FMCG companies such as Unilever combined with her passion for brands, enables Alicia to have a solid understanding of our clients’ brands and business culture.

Alicia graduated from ESADE Business School of Barcelona with a combined degree and master program (Master in Marketing), during which she studied at the Indian Institute of Management Lucknow (India). She speaks fluent Spanish and English, has an advanced level of French and basic Mandarin knowledge.

KEY CLIENTS
ConAgra Foods
Driscolls
Haribo
Outspan
Puig
Jelena stefanovic
Business Manager

Jelena helps create meaningful conversations between our clients and Labbrand experts that help solve complex branding challenges. She brings over 10 years of experience in global industry research, M&A and consulting, focusing on China and emerging markets.

Jelena helps to develop brand solutions for corporations from both B2B and B2C in automotive, chemical, semiconductor, internet, medical devices, and education sectors among others. Such a diverse experience across categories gives her the depth and breadth of knowledge of business models, and has sharpened her approach to various client challenges. Jelena holds an MBA in International Business from Italy, and has studied and worked in the US, South Korea and India. She speaks English and Serbian.

KEY CLIENTS
ETS
Federal-Mogul
Infineon Technologies
Nippon
Osram
XPT
J Yao
Associate Business Director

J is passionate about branding and always willing to take challenges. She believes that good brands needs to be properly built and carefully managed. A great brand can bring true values to all of its stakeholders and change consumer behaviour.

J has been working with various clients both international and local, across all aspects of branding services, including Brand Strategy, Brand Architecture, Naming, VI system, Packaging and Brand Experience design. 

She holds a Master degree in Marketing Management from Aston University and a Bachelor degree in Accounting and Finance from University of Bath in UK.

KEY CLIENTS
Alliance Pharma
Coca-Cola
Johnson & Johnson
Silicon Valley Bank
Škoda
UBER
ZTE
Marta Dealcaraz
Executive Director

Marta has a multicultural and multidisciplinary profile which allows her to prospect the market with a deep understanding of very different industries and always suggest innovative approaches and solutions to customer’s challenges.

She is graduated from Polytechnic School in Madrid with a specialization in management by the prestigious Ecole Nationale des Ponts et Chaussees in Paris. She holds 12 years of practical work experience. Marta is fluent in Spanish, French and English and also speaks Italian.

KEY CLIENTS
Charlotte Tilbury
Duxiana
Evonik
Netquest
Puig
Roca
Silicon Valley Bank
Wines of Argentina
Judy Wang
Creative Director
Jean-Emmanuel
Drueke

Research Director
Lynda Andeve
Research Director, Qualitative
Meredith Chu
Research Director, Qualitative
Meredith Chu
Research Director, Qualitative

With over 9 years' extensive experience in consumer insight and brand consultant, Meredith has worked across consumers, brands and business insights to provide feasible strategies for various categories and brands.

Meredith is well versed in conducting customized projects for clients to address their objectives. She is also clients’ preferred moderator in conducting focus group discussion, ethnographic, workshops and co-creation groups, providing innovative and consolidated research solutions to clients.

KEY CLIENTS
HP
Jaguar
LVMH
Mondelez
Unilever
Lynda Andeve
Research Director, Qualitative

Specialized in FMCG, Lynda is passionate about the process of understanding the consumers. No matter what the subject and the target, it is always thrilling!

Lynda truly believes in integrating comprehensive branding disciplines and taking into consideration complex cultures to identify the best solution for the clients, at an international level. Since her start in qualitative, she has learned to insure the best alignment and realization of international projects prior to get fully involved in researches.

Lynda has a Master Degree. She has stayed in London and speaks fluent English as well as her native French.

KEY CLIENTS
L'Oreal
Lascad
Jean-Emmanuel
Drueke

Research Director

Jean-Emmanuel is head of research in Paris. During his career, he gradually specialised in the exploration of the emotional functions which allow brands to define a strong territoryfor products and to make a difference vs the competition.

Brands regularly call on Jean-Emmanuel to reposition themselves and capture the emotion and arguments which will help their offer become visible on the market. With many international researches behind him, Jean-Emmanuel now expresses strategic recommendations which will allow brands to transcend the cultural differences in order to build global offers and a sturdy positioning.

Jean-Emmanuel graduated from Sciences Po Paris and in Modern Literature from Paris Sorbonne.

KEY CLIENTS
Bouygues
Chanel
ClubMed
L'Oreal
McCain
Nestle
Nissan
Orange
Puig
TF1
Judy Wang
Creative Director

Judy has extensive experience in branding area including brand verbal identity creation, brand strategy, brand communication and project management. She offers brand verbal identity solution to the clients home and abroad.

A good creative idea can be an energizer to a brand and leaves impression. She is committed to find the balance between creative and commercial business, contributing professional know-how and verbal craft to brand’s development.

KEY CLIENTS
Expedia
HP
Jaguar
L'Oreal
Lorenz Snack World
Lotus Bakeries
Nestle
TripAdvisor
Unilever
Jenny Lu
Research Manager
Nadège Depeux
Brand Strategy Director
Catherine Tsui
Global Design Director
Anita Leonelli
Director, MADJOR
Anita Leonelli
Director, MADJOR

Anita is in charge of client services and operations for MADJOR, overseeing project execution and leading key accounts. During the past five years, she has worked closely with both Chinese and global brands to tackle complex business challenges, applying a brand-led thinking to digital strategy with the aim to achieve sustainable innovation.

Passionate about technology and brands, she started her advertising career at Grey Group as a digital strategist, leading regional projects across Latin America. Before relocating to China, she held a marketing role for Europe and MENA regions at Gameloft, the world’s second largest mobile gaming company.

MADJOR is Labbrand's digital transformation agency. Visit madjor.com

KEY CLIENTS
Coca-Cola
Mondelez
P&G
The Honest Company
Catherine Tsui
Global Design Director

Catherine envisions and develops brand solutions that are relevant across cultures. Through elevating design to a highly strategic level, Catherine helps bring brand ideas to life.

With experience leading multinational teams in New York, Taipei, and Shanghai, Catherine delivers a cross-cultural and transformative approach to design. By emphasizing on an inclusive process incorporating perspectives across different disciplines, she cultivates innovative solutions for clients.

For nearly two decades, Catherine has delivered global brand identity solutions for world-class hospitality, luxury, F&B, automotive, finance, technology, industrial, and retail brands, with a specialized emphasis on lifestyle initiatives.

KEY CLIENTS
Chanel
ClubMed
Rehau
Shutterstock
Škoda
Swarovski
Nadège Depeux
Brand Strategy Director

Passionate about brands & Signs, Nadege helps companies to create strong & differentiating brands by guiding them from brands, markets, trends decoding and analysis, cultural & consumer insights to brand positioning creation and brand expression.

Nadege holds a Master Degree from Limoges University and a DESS master’s degree. French native and fluent in English, she studied at Middlesex university and worked in London. Nadege is also a regular lecturer at ISEFAC where she teaches semiotics and visual identity.

KEY CLIENTS
carrefour
ClubMed
Delifrance
Fonterra
L'Oreal
Nexity
Puig
Saint Gobain
SFL
Somfy
Jenny Lu
Research Manager

Jenny believes in the value of thinking cross-culturally. By working with multi-national clients operating in China and having lived in Australia, she has built her expertise in cross-culture branding and communication for foreign brands. 

Jenny holds a Masters degree in International Business from the University of Sydney in Australia. 

KEY CLIENTS
Chanel
Heineken
Philips
UBER
Unilever
Labbrand
Zach Mueller
Business Director, MADJOR
Angela Ye
Associate Finance Director
Annie Yuan
Associate HR Director
Queenie Zeng
Office Manager
Queenie Zeng
Office Manager
KEY CLIENTS
Annie Yuan
Associate HR Director
KEY CLIENTS
Angela Ye
Associate Finance Director
KEY CLIENTS
Zach Mueller
Business Director, MADJOR

Zach is the Business Director of MADJOR. Standing at the intersection between brands and MADJOR’s expert team of researchers, strategists, designers, and technologists, Zach develops digital business solutions for his clients that help them make strategic decisions, optimize their business, and stay a step ahead of competitors.

Prior to joining MADJOR, Zach was a Director of Global Partnerships for AEG Asia. He also helped launch the group buying company Gaopeng, an e-commerce joint venture between Tencent and Groupon. Having studied Chinese history during college, he has now been working in China for 7 years, and his experiences allow him to operate fluidly across cultures. Zach is proficient in Mandarin Chinese.

MADJOR is Labbrand's digital transformation agency. Visit madjor.com

KEY CLIENTS
ABInBev
Coca-Cola
Pernod Ricard
Starbucks
Unilever

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