Jacquelien champions the agency’s competitive advantages and the realisation of consistency across all touchpoints, building the overall brand’s equity.
Her decade of experience in both B2B and B2C developed a broad range of business expertise covering strategy, business development, marketing, sales, corporate communications & PR and digital. This creates a unique toolset and vantage point bringing innovative solutions to the table that push for value and growth.
Anabelle focuses on fostering project excellence across Labbrand’s consulting teams. She has a solid knowledge of the challenges faced by global companies and the solutions for success in the Chinese market.
Anabelle graduated from a dual Master’s Degree program between the French ESC Montpelier Business School and Florida International University in the USA. She previously worked for Compass Group China, PSA Peugeot Citroen and CHANEL.
Amanda assisted with the setup of Labbrand Shanghai in 2005 and is the Director of the Verbal Creative department. Amanda has a profound knowledge of Chinese culture, language and market. She is an expert in the trademark system and corporate name system in China.
Amanda has participated and managed various branding projects including market entry survey, competitive environment analysis, brand concept testing, validation and creation, brand identity test, etc.
Vladimir founded Labbrand in 2005. He has assisted over 100 companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.
Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.
As Managing Director, Charlotte oversees the strategic development of Labbrand France. She works closely with department directors to deliver right solutions to brand and business challenges.
Charlotte accompanies global brands to think new strategies and create value based on a solid purpose. Cultivating a passion for trends, she defines creative approaches to draw new possible futures.
During her 15+ years of experience, Charlotte has worked in brand strategy consulting for global companies, in prospective & trends agency, and as marketing & communication director for a startup.
Charlotte grew up in the Americas, and she worked for 6 years in Asia as a career start. She graduated from the Sorbonne and Inalco. French native and fluent in English, Charlotte holds a Mandarin degree from NUS (Singapore).
Nicolas oversees Labbrand operations in Europe and supports our clients in expanding their brand to fully realize their global potential. He has worked in Indonesia, Thailand, Hong Kong and Europe and has an extensive experience of cross-border operations, cultural management, and helping companies foster growth by successfully conquering new markets.
Nicolas graduated from the prestigious HEC Paris. He speaks fluent French, English, and Thai. His expertise includes: financial services, international development, brand strategy and brand equity building.
As Labbrand's Managing Director Asia, Melyssa helps international clients with their branding needs across Asia market. A firm believer of the power of branding, Melyssa is passionate about helping organisations to achieve maximum leverage for their brands through practical solutions. She strongly believes in integrating business strategy, internal alignment and customers’ needs in order to develop strong, sustainable lovemarks in the market.
Having worked in fast-developing market of China in the past 4 years, coupled with her international exposure and cultural sensitivity, Melyssa is well poised to assist clients with market localisation works for cross-nations projects.
Denise thinks of herself as a mapmaker of cultural and commercial landscapes. She is most passionate about driving brand growth through the innovation of distinctive assets based on solid insights and strategic thinking.
Denise is quoted regularly in the press, a speaker at conferences and events, a guest lecturer at business and communications schools, and an acclaimed workshop animator. She holds a Bachelors degree in Commerce and a Masters of Arts in Communication.
J is passionate about branding and always willing to take challenges. She believes that good brands needs to be properly built and carefully managed. A great brand can bring true values to all of its stakeholders and change consumer behaviour.
J has been working with various clients both international and local, across all aspects of branding services, including Brand Strategy, Brand Architecture, Naming, VI system, Packaging and Brand Experience design.
She holds a Master degree in Marketing Management from Aston University and a Bachelor degree in Accounting and Finance from University of Bath in UK.
Anita is in charge of client services and operations for MADJOR, overseeing project execution and leading key accounts. During the past five years, she has worked closely with both Chinese and global brands to tackle complex business challenges, applying a brand-led thinking to digital strategy with the aim to achieve sustainable innovation.
Passionate about technology and brands, she started her advertising career at Grey Group as a digital strategist, leading regional projects across Latin America. Before relocating to China, she held a marketing role for Europe and MENA regions at Gameloft, the world’s second largest mobile gaming company.
MADJOR is Labbrand's digital transformation agency. Visit madjor.com
Catherine envisions and develops brand solutions that are relevant across cultures. Through elevating design to a highly strategic level, Catherine helps bring brand ideas to life.
With experience leading multinational teams in New York, Taipei, and Shanghai, Catherine delivers a cross-cultural and transformative approach to design. By emphasizing on an inclusive process incorporating perspectives across different disciplines, she cultivates innovative solutions for clients.
For nearly two decades, Catherine has delivered global brand identity solutions for world-class hospitality, luxury, F&B, automotive, finance, technology, industrial, and retail brands, with a specialized emphasis on lifestyle initiatives.
With her passion in branding and marketing, Ying helps brands to cut through the noise and communicate with a defined purpose. Her past clients include Ernest & Young, World Gold Council (WGC), SKODA, Maybelline, Bottega Veneta and more.
Ying has previously worked at the world’s largest public relations company. Her experience in branding, marketing, digital, and public relations combined helps client to transform its brand vision into an integrated communication strategy. She has served clients across different industries such as finance, automotive, cosmetics and B2B.
As the Strategy Director for the Paris Office, Sophie oversees the Brand Strategy expertise and the SpringPillar offer.
During her 15+ years of experience, Sophie has worked in the corporate and marketing research field (Ipsos), in the brand & marketing consulting trade for global brands and companies and as a marketing & program director for Groupe Auchan/Wanda Group. Recently, she has specialized in brand-led transformation projects for both global companies and Scale-ups.
Sophie is passionate about helping the client to discover or build its purpose (what it can do that the world needs) and align both its brand and culture in order to achieve it.
Sophie graduated from Sciences Po Paris and in brand & marketing from Paris Sorbonne.
Jean-Emmanuel is head of research in Paris. During his career, he gradually specialised in the exploration of the emotional functions which allow brands to define a strong territoryfor products and to make a difference vs the competition.
Brands regularly call on Jean-Emmanuel to reposition themselves and capture the emotion and arguments which will help their offer become visible on the market. With many international researches behind him, Jean-Emmanuel now expresses strategic recommendations which will allow brands to transcend the cultural differences in order to build global offers and a sturdy positioning.
Jean-Emmanuel graduated from Sciences Po Paris and in Modern Literature from Paris Sorbonne.
Passionate about brands & Signs, Nadege helps companies to create strong & differentiating brands by guiding them from brands, markets, trends decoding and analysis, cultural & consumer insights to brand positioning creation and brand expression.
Nadege holds a Master Degree from Limoges University and a DESS master’s degree. French native and fluent in English, she studied at Middlesex university and worked in London. Nadege is also a regular lecturer at ISEFAC where she teaches semiotics and visual identity.
Judy has extensive experience in branding area including brand verbal identity creation, brand strategy, brand communication and project management. She offers brand verbal identity solution to the clients home and abroad.
A good creative idea can be an energizer to a brand and leaves impression. She is committed to find the balance between creative and commercial business, contributing professional know-how and verbal craft to brand’s development.
As Director of SpringPillar at Labbrand, Ching Ling is a thought leader in research methodology design and a pioneer in bringing one of the first online qualitative research communities into China.
Ching Ling combines innovative approaches with a wealth of research expertise. She is experienced in projects involving from innovation to concept co-creation, branding, U&A, consumer exploration, trends, design and concept optimization.
Having worked across different agencies to understand various methodologies, Ching Ling is focused on distilling insights from different sources to deliver creative outputs.
Ching Ling holds a degree in Media and Communication Management from the University of South Australia.
Tenniel utilizes creative process to help clients communicate their brand, and leverages design-driven innovation to further the experience they offer.
Having lived in Belize, United States, Taiwan, and now Shanghai, Tenniel sees both challenges and opportunities for future innovation — to re-consider the quality of life experienced by people, and re-engineer empathic solutions provided by modern brands in respond to mega-trends such as aging society or rapid urbanization.
Prior to Labbrand, Tenniel worked with the innovation division of a prominent technology research institute, as well as with design agencies on both international and local level. These experiences enabled him to engage vast clientele, and offer solution to efficiently achieve their business objectives.
Tenniel holds a Bachelor’s degree from Iowa State University in United States, and maintains a strong academic interest in infrastructure planning and management.
As a Research Director, Manohar oversees Labbrand’s consumer insights business.
Manohar is academically trained as Master in Business Administration with focus on marketing sciences plus an undergraduate degree in Statistics. He has spoken at industry events and been quoted or interviewed for trade magazines and journals. Notable events he has spoken at are the Wine in China seminar in December 2016, and Polish trade commissions’ trade seminar in May 2017. He has been interviewed multiple times by Paris based BW Confidential magazine on beauty industry and by Adage China on evolutions in F&B.
Manohar has spent the past 12 years in Shanghai working at The Silk Initiative, Synovate China and Ifop Asia with a focus on the Greater China, Northeast Asia and Southeast Asia markets. Before that, he was a South Asia specialist at TNS and BBDO affiliate while based in India for 5 years.