Client: Founded in 2000, Ataway is an international consulting firm specializing in the implementation of PeopleSoft applications, whose services range from project management, implementation and upgrade to outsourcing solutions, customized training, and interface development with third party software. The company manages international projects covering Europe, North America, and Asia and has offices in the US, France and Hong Kong.

Case: Having witnessed a 100% growth each year since its inception Ataway has found itself moving away from being just a company to becoming a real brand. Ataway came to us with the need to create an identity for itself and define its vision, mission and values. In short, our client needed to refine its brand strategy.

Solution: By applying our holistic branding approach to the brand current position, Labbrand identified the differentiation factors that distinguish Ataway from its competitors and defined its value proposition and use them to design our clients’:

Verbal Identity: tagline

VI: logo, signature and corporate application

Brand strategy: brand audit, analysis and value proposition formulation.