The sense of smell is the most primitive and powerful of our senses. Smells are directly treated by the limbic system of our brain, the part responsible for feelings, emotions, memories, and pleasure. By inducing the association of a scent with your brand, product, or environment, your carefully selected olfactive “print” delivers a subtle emotional and hedonist message to your customers. This impacts their evaluations and perceptions, and influences their long-term impressions of your brand. Labbrand Scent Methodology® guarantees an outstanding scent that is designed to support your brand’s attributes and be part of your brand elements. The olfactory signature will be designed to be the emotional expression of the brand. This goes beyond the mere creation of a nice scent to beautify your identity or environment. We build your brand in consumers’ mind.

Corporate Olfactive Signature

Olfactive branding uses scents to impact consumers’ evaluation and perception of a brand. Labbrand Olfactive Lab ultimate goal is to create a synergy between the olfactive signature and your brand’s core values and eventually strengthen the brand equity by creating:
  1. Greater differentiation
  2. Stronger awareness & knowledge
  3. Likeness, esteem and confidence
  4. Deeper understanding of the brand

The olfactive signature is designed to embody your brand in your customers’ memory, by acting as an invisible imprint that will long impact the way they feel about your brands, products and services. Labbrand olfactive services give your brand an innovative and powerful tool to differentiate, boost recognition, and strengthen your image.

Retail and Showroom Olfactive Identity

Choice of colours, materials, furniture, design…every detail is important to create the right atmosphere to convey your brand’s values. A personalized scent is the ultimate touch, a sensual echo to your brand’s personality. It is a subtle and alluring invitation to experience your products that will instil your retail spaces and showrooms with a unique and memorable identity. Everything revolves around creating the right conditions for an enjoyable purchasing experience. Signature scents are proven to positively influence the way customers evaluate the quality of products and services, which drives the purchasing desire and builds their confidence and loyalty. Olfactive branding emotionalizes the relationship between the brand and its customer and enhances the human dimension behind your brand.

Hotel and Facilities Olfactive Identity

Diffusing your own signature blend of aromas in your hotel, spa, or fitness space not only influences the mood and well-being of your customers, it invites them to a multi-sensorial experience. Whether you wish to create a soothing, energizing or purifying ambience, this particular scent will become your signature in the memory of your customers. It will impact the way they feel about your services and contribute to building your image. Scent is about emotions. When it comes to giving a human dimension to an environment, scent is without doubt the most effective driver. Adding a scent device to your facilities confers more personality, more comfort, and thus adds additional value in your customers’ mind. In a parking area or a serviced office, it can help clean the air of any unpleasant smells and design a relaxing or uplifting atmosphere. This will drive your customers to get a positive experience of your facilities, influencing their long-term preference towards your service.

Olfactive Applications & Air Diffusion

Olfactive branding proves to positively enrich all the aspects of the brand experience, including your brand identity, brand environment and communication, and your products and services. Starting from your olfactory logo, Labbrand can develop for your brand:
  1. Olfactive media and applications: scented brochures, name cards, scented advertisements, packaging, notebooks, and more.
  2. Extension on signature products: PR & events products, communication & advertising signature products, institutional application, hotels/spa product development, and more.


We install a highly effective and flexible ecological air diffusion system, distributed by one of the market leaders in aroma technology, to release your signature scent in every space and with minimum fuss.

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