Labbrand Creative Lab creates names, designs, scents and sounds to bring your brand to life. By custom-designing creative solutions to enhance communication and design, Labbrand gives your brand a distinctive and effective identity to strengthen your brand equity. Labbrand has developed systematic methodologies for all of our creative services to ensure your objectives are met. Creations such as brand name, logo and signature, website design, and other expressions of your identity should be considered in relation to overall brand strategy, keeping your intended brand image and target market in mind. Your company may wish to modify your brand identity to suit local consumer preferences, while at the same time maintaining a consistent global brand image. These crucial considerations will be taken into account by our team of creative branding experts throughout the creative process to achieve the desired results.

Brand Naming

Brand naming represents every company’s first step toward building brand equity. Labbrand integrates creative naming and brand strategy to emphasize the brand’s uniqueness, communicate company identity, and highlight the product’s intrinsic qualities and characteristics. Labbrand’s team of verbal identity experts is specialized in tagline development to transmit your company’s voice consistently across all communication channels and effectively communicate your brand identity in the market.

Visual Identity

Distinctive Brand Identity enforces the effectiveness of your message and increases awareness of your brand. Labbrand’s Visual Identity process combines analysis, exploration, and creativity to uncover the elements which form the foundation of your identity. It conveys these elements in a visual expression that gives life to your company and brand message. Our aim is to create custom-made designs to enable your brand to stand out from the crowd and speak directly to your market. Labbrand will also conduct testing to ensure your visual identity appeals to your target market, for example a logo check using face-to-face interviews.

Olfactive Identity

The sense of smell is the most primitive and powerful of our senses. Smells are directly treated by the limbic system of our brain, the part responsible for feelings, emotions, memories, and pleasure. By inducing the association of a scent with your brand, product, or environment, your carefully selected olfactive “print” actively delivers a subtle emotional and hedonist message to your customers. This impacts their evaluations and perceptions, and influences their long term impressions of your brand. Labbrand Scent Methodology® guarantees an outstanding scent that is designed to support your brand’s attributes and be part of your brand elements. The olfactory signature will be designed to be the emotional expression of the brand. This goes beyond the mere creation of a nice scent to beautify your identity or environment. We build your brand in consumers’ mind.

Sound Identity

Thanks to its partnership with Sixieme Son, Labbrand provides a musical expression based on brand strategy to enhance your brand identity and differentiation. All aspects of the musical language will be used, including melody, harmony, sound, and tempo. Your sound identity will be adapted to suit different applications, audiences, messages, and technical requirements. Creating a sound identity is a great way to build the unique perception of your brand and distinguish your company from your competitors. Through corporation with Sixieme Son, a leading agency for sound branding, musical identity creation and in-store music, we will deliver exclusive licensing for the use of the sound identity and all its adaptations.