11 AUG. 2017

Yukino Yamamoto, Managing Director Asia of Labbrand, to Judge 2017 Transform Awards Asia-Pacific

SINGAPORE, 11 AUGUST 2017 – Having won the Grand Prix at the 2016 awards, Labbrand was invited to become a member of the judging panel at 2017 Transform Awards Asia-Pacific.

Established in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications.

Labbrand, the China-originated global brand consultancy, has consistently been recognized at the Transform Awards since it first launched in the APAC region in 2014. In 2016 especially, Labbrand “swept” the floor with 10 award wins, including the Grand Prix for its excellent work with Thomas Cook, as well as 3 GOLD awards in both strategic and creative categories.

"Labbrand worked with Thomas Cook on a brand development project that took one of the most iconic brands in travel and brought it to a completely new market. The brand's launch in China spurred Labbrand to win the Grand Prix award at the 2016 Transform Awards Asia-Pacific. Based on that victory, Labbrand has been invited to put forth a judge for the 2017 judging panel," said Brittany Golob, editor of Transform magazine.

Yukino Yamamoto, Managing Director Asia of Labbrand, has been confirmed as a judge at 2017 Transform Awards Asia-Pacific. With rich branding experience working previously as the GM at Labbrand’s Shanghai headquarters, Yukino understands the power of culture-specific interpretations behind brands and assists clients in finding global solutions that transcends cultural boundaries while staying faithful to the brand’s original values and core ideas. She has worked with top international clients such as Lorenz, Swarovski, The Honest Company, LinkedIn, Monde Nissin, ISEHAN, Kelly Services, Philips Avent, Resort World Genting and many others.

“It’s a great honour to be invited to review some of the most innovative and impactful brand works developed across the globe this year and cerebrate its excellence in the form of this prestigious award. I’m excited to be part of this process and witness how agencies are evolving themselves to shed light on effective branding directions and guide brands to the right path in a very complex market like APAC.” said Yukino Yamamoto, Managing Director Asia of Labbrand.

The winners of 2017 Transform Awards Asia-Pacific will be revealed at a grand gala held in Hong Kong this November. Labbrand will not be judging the categories that it enters.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with a rapidly expanding global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We lead branding journeys and facilitate implementations to light up companies and products with the power of your brand. Through brand innovations, we steer brands towards unrivalled brand space. On our journeys we Create, Grow and Disrupt to build resilient brands in dynamic markets. Our cross-disciplinary approach in research, strategy, naming, design and digital gives us the foresight and ability to guide brands beyond the status quo.

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