23 FEB. 2017

MADJOR Partners with 55 to Uncover How to Optimize WeChat Strategy with Data

SHANGHAI, 23 FEBRUARY 2017 – MADJOR, Labbrand’s Digital Transformation Agency, partnered with 55, a data company to host a MADSquare breakfast seminar themed “Optimize Your WeChat Strategy Through Data and Analytics” on February 17th, 2017 at M50 Creative Park in Shanghai. Two speakers – Kevin Gentle from MADJOR and Cedric Delzenne from 55 – uncovered how data can be interpreted to help inform, audit and optimize WeChat strategy. 

Labbrand, branding, naming, China

As WeChat becomes an integrated marketing, CRM and e-commerce platform, data and analytics becomes key to driving engagement and ROI. Cedric Delzenne, Head of China Offices at 55, first introduced the ways of capturing data and the principles of generating effective data. Kevin Gentle, Director and Lead Strategist of MADJOR, illustrated how the collected data can be leveraged for brands to elevate their WeChat strategy in terms of segmenting audience, personalizing WeChat experience, driving conversion and more.

Throughout the event, WeChat was integrated to collect audience’ data and drive engagement. Nearly 50 professionals specializing in marketing, digital and technology fields attended the event, including those from international companies such as LVMH, Lacoste, Continental, Airbnb, SAIC Volkswagen and more.

Labbrand, branding, naming, China

This insightful event was well received by the audience, answering many pre-existing questions about WeChat strategy optimization through effective data and analytics.

Download the presentation PDF:

Optimize Your WeChat Strategy Through Data and Analytics


Headquartered in Shanghai, MADJOR uses a brand-led approach to elevate your digital thinking. MADJOR articulates insight, strategy, creative, and technology to organize and deliver comprehensive brand transformation. MADJOR changes the way brands work and the way people experience them.


Part of You & Mr Jones, the world’s first brandtech group, FIFTY-FIVE is a data company helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention. Headquartered in Paris with offices in London, Hong Kong, New York and Shanghai, the data company was named by Deloitte as one of the fastest-growing tech firms, thanks to its unique technology approach combining talent with software and service expertise.

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