02 APR. 2019
Labbrand Wins at Transform Awards Europe 2019
London, 28 March 2019 -- Labbrand’s work with ISAE-SUPAERO, the French leading institute in aeronautics and aerospace (A.A.) engineering education, was honored with the Bronze award in Best Visual Identity from Education Sector at the 10th annual Transform Awards Europe.
Labbrand worked closely with ISAE-SUPAERO to develop the brand identity with a striking tessellation system that communicates the institute’s reputation for excellence and to become an engaged world leader with a vision to the future. The comprehensive brand strategy project included the market analysis of both industries of education and A.A. as well as a brand audit with the aim to diagnose the current brand image of ISAE-SUPAERO. A strong and consistent brand visual system that reflected the new brand platform was created from the insights derived from the brand audit.
“The work led by Labbrand teams enabled us to look at things, to step back, and to project ourselves in the future, this was a radical move and a fabulous accelerator for the communication strategy and for the institute’s strategy in general.”
Transform magazine is pleased and proud to have celebrated excellence in rebranding and brand development for the past 10 years. The winners of this year’s Transform Awards had to compete against a tough, broad field of entrants to achieve a bronze, silver or gold award, so every single winner is recognized as the best in brand. We hope the winners enjoy their celebrations and continue to push for excellence in the branding industry, push the boundaries of excellent brand design and recognize the power and impact of rebranding and brand development.
Labbrand, a global brand consultancy with a cross-disciplinary approach, was founded in 2005 in Shanghai, China. The award-winning consultancy has expanded its presence to Europe with the establishment of offices in Paris in 2015. Labbrand has won recognitions at Transform Awards Asia-Pacific at each year’s competition since 2014 as well at Transform Awards North America in 2018.
Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.
ISAE-SUPAERO (French Aeronautics and Aerospace Education Institute) is the French leading institute specialized in aeronautics and aerospace (A.A.) engineering education, located in Toulouse, France-the European capital of A.A. industry. Since its foundation in 1909, the institute has been educating tens of thousands of engineers with the most advanced scientific and engineering skills, helping the industry to anticipate and adapt to the scientific, economic and social changes. As a member of the “Conférence des grandes écoles”, a French exception of the highest standards in higher education system, and affiliate to the French Ministry of Defence, the institute has always had a solid “basis of excellence” at the heart of its philosophy. With the higher education sector and the A.A. industry becoming highly competitive worldwide, the Institute was in need to create a strong brand identity and reassert its leadership.