03 MAY. 2018

Labbrand Paris Presents at Boot Camp CES Asia 2018 on Chinese Naming

PARIS, 3 MAY 2018 – Labbrand Paris gave a presentation themed "Why Your Brand Needs a Chinese Name" at Boot Camp CES Asia 2018 held at the headquarters of Business France in Paris on 24 April. The event, organized by Business France and La French Tech, has the objective to provide insights from the Chinese market and share testimonials of past CES Asia Exhibitions for technology SMEs in France. The presentation was given by Nicolas Farman, General Manager of Labbrand’s office in Paris, and talked about the reasons of having a Chinese brand name in order to export to the Chinese market. Professionals specializing in business law, e-commerce, among others participated in the event, including National Institute of Industrial Property (France), France, etc.

With the development of cross-border e-commerce, opportunities broadened more than ever for French brands, especially for small and medium-sized companies, being able to reach Chinese consumers from their host country. Nicolas stated the importance of having a Chinese name before a brand entered the Chinese market, in order to boost the brand’s cultural relevance with the local clientele, enhance competitiveness and protect the brand’s trademark in the Chinese market.

"It's not easy to have an inspired Chinese name that balances the business objectives, market environment, linguistic codes and cultural aspects. However, it's the very first step that cannot be ignored to build your brand in this market." Said Nicolas Farman.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

About CES Asia

CES (Consumer Electronics Show) is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry.

CES Asia is owned and produced by the International CES (Shanghai) Exhibition Co. Ltd., a wholly foreign-owned enterprise by the Consumer Technology Association (CTA), and is co-produced by Shanghai Intex Exhibition Co., Ltd (Shanghai Intex), a leading producer of international tradeshows in China.

CES Asia 2018 will be held in Shanghai June 13-15, 2018 as the only industry event focused on the Asia-Pacific market.

About Business France

Business France is a French Government agency created in 2015 through a merger between UBIFRANCE and the French Agency for International Investment (InvestInFrance). It has the status of a public institution of an industrial and commercial character under the supervision of the Ministry of Economy and Finance, the Ministry of Foreign Affairs and International Development and the Ministry of Rural Spatial Planning and Development Territory.

About La French Tech

Convinced by the necessity to promote the emergence of successful start-ups in France to generate economic value and jobs, the French Tech Initiative was created by French government at the end of 2013. Its philosophy: build on member initiatives of the French Tech themselves, highlight what already exists, and create a snowball effect. It is a shared ambition, propelled by the State but carried and built with all the actors of the French tech company and start-up scene.

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