09 AUG. 2018

Labbrand Interviewed by The Times on Design Innovation in Packaging

SHANGHAI, 9 AUGUST, 2018 – Labbrand was featured in the world-renowned British daily national newspaper The Times. Melyssa Koh, Managing Director Asia at Labbrand Singapore and Anabelle Hourriez, Managing Director at Labbrand were interviewed for a special report on the future of packaging.

Created in 1785, The Times has been an integral and important part of the political and social structure of Great Britain for much more than a century. Based in London, The Times is the 1st newspaper to have borne that name, lending it to numerous other papers around the world, including The Times of India and The New York Times. The newspaper covers a wide range of topics including domestic and foreign news, culture and art, finance and business, etc.

In the article, Melyssa Koh comments that the rise of ecommerce in the Asian region means new opportunities in innovative packaging design, rather than a brand’s appearance on a physical shelf space. “Unboxing becomes part of the experience,” explains Melyssa, pointing out that brands like Singapore-based jewelry business The Mindful Company incorporate inspirational quotation cards, and layers of wrapping to build excitement and connection.

The special report on The Future of Packaging was published by the British publishing house Raconteur in The Times on July 18th, 2018. Read the full article online.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

About The Times

Founded in 1785, The Times, for a long time, has been considered as the UK’s top-ranked mainstream newspaper, and is hailed as “a faithful recorder of the times.” Publishing about 40 sections per day, the content of The Times include domestic and foreign news, commentary, culture and art, book reviews, business, finance, sports, radio, television and entertainment. With credible and authoritative content, The Times attaches great influence on the political, business, financial and intellectual circles all around the world.

About Raconteur

Raconteur is a premium publishing house with special reports, digital, research and custom publishing divisions. It is founded upon the principle of connecting the growing ranks of intelligent readers with leading analysis and commentary on the important issues of the 21st century. Combining editorial rigour with robust research and a refined sense of design craftsmanship, Raconteur creates clarity and credibility for businesses and brands.

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