23 AUG. 2016

Labbrand CEO Vladimir Djurovic Interviewed by BBC on the Rio Olympics

SHANGHAI, 23 AUGUST, 2016 – Renowned broadcaster and news network BBC recently interviewed Vladimir Djurovic, CEO of Labbrand, regarding the branding of the 2016 Rio Olympic Games. The interview was aired live on August 4th, 2016, as a segment of the World Business Report programme on BBC World.

The British Broadcasting Corporation (BBC) is the world’s leading public service broadcaster and broadcasts to the world on radio, on TV and online. Presented from the state of the art studios in Central London, World Business Report calls upon the BBC journalists across the world to provide daily briefing on business and economics from across the globe.

Labbrand, the leading China-originated global brand consultancy, was solicited to comment as the guest branding expert for the World Business Report segment. Labbrand has been following the Olympics closely for the past few editions, sharing insights about the Olympic sponsorships . Vladimir Djurovic, Founder and CEO of Labbrand, spoke with BBC World and offered his perspectives. Mr. Djurovic is a regular speaker at conferences and has been frequently featured in major international news outlets such as The New York Times, Le Monde, CNN and more.

The live television news programme, World Business Report, which aired on 05:37 GMT, August 4th, 2016, discussed the Rio Olympics and whether the Olympics brand is affected due to any of the recent health and safety concerns surrounding the event.

When talking about to what extent the scandals can affect the Olympic global sponsor brands, Mr. Djurovic remarked, “The Olympics is a much more diverse organization with very diverse associations in the customers’ or the viewers’ mind... Even for the brands that are using the Olympics as a sponsorship platform… there are ways [for example by using the image of an athlete] for them to still benefit from the associations with the Olympics.”

About Labbrand
Labbrand is a leading China-originated global brand consultancy, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions. To achieve success and brand innovations, Labbrand seamlessly coordinates research, strategic decisions, and creative implementation.

About the BBC
Established in 1920 by a Royal Charter, the British Broadcasting Corporation (BBC) is a public service broadcaster headquartered in London. It is the world’s largest and oldest broadcaster with over 20 thousand staff worldwide. BBC provides services including 9 national TV channels, online TV channel BBC Three, 10 national radio stations, 40 local radio stations and an extensive website. BBC World Service broadcasts to the world on radio, on TV and online, providing news and information in 27 languages and world service English language. The BBC strives to enrich people's lives with programmes that inform, educate and entertain.

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