Brand

LABReport

  1. LABReport Vol. 3 Iss. 1 Feb 2010
    Research
    China market entry strategies – bypassing 1st tier cities
    Strategy
    Brand Implementation for White Goods in China
    Creative
    Semiotics vs. Semiology: What the Difference means to brands
    Name Analysis
    Name Analysis: Cold Medicine Brands
  2. LABReport Vol. 2 Iss. 5 Dec 2009
    Research
    Market Research in China’s 2nd Tier Cities
    Strategy
    Integrated Branding: A Multi-Disciplinary Approach
    Creative
    Experiential Branding: Using 5 Senses to Build Brand Equity
    Name Analysis
    Chinese Báijiǔ Brands
  3. LABReport Vol. 2 Iss. 4 Nov 2009
    Research
    High-end cosmetics trends in China
    Strategy
    Product Placement in China: A Branding Opportunity
    Creative
    Chinese Transliteration Strategies for Foreign Brand Names
    Name Analysis
    Name Analysis: Chinese Names for Online Shopping Brands
  4. LABReport Vol. 2 Iss. 3 Sept 2009
    Research
    Semiotic Analysis and China’s Bottled Water Market
    Strategy
    Using Twitter to Build Brand Equity
    Creative
    Why does your company need a Chinese brand name?
    Name Analysis
    Single Character Chinese Trademarks
  5. LABReport Vol. 2 Iss. 2 Jul 2009
    Research
    Advertising Decoded: The Importance of Cultural Context
    Strategy
    Branding for Business-to-Business Companies
    Creative
    Sound Branding: Building a Sound Identity
    Name Analysis
    Product Name Analysis: Estée Lauder
  6. LABReport Vol. 2 Iss. 1 Mar 2009
    Creative
    Brand Translation: Packaging Design Differences
    Strategy
    Chinese Low-Priced Consumer Goods Market
    Strategy
    Branding Tips for Chinese Traditional Companies
    Name Analysis
    Popular Cars and their Attractive Names
  7. LABReport Vol. 1 Iss. 7 Dec 2008
    Creative
    The Poetic Dimension of Chinese Brand Names
    Strategy
    Chinese Luxury Brands on the Move
    Strategy
    Winning Back Consumers’ Trust in China’s Milk: the Mengniu Case
    Name Analysis
    Name Analysis - YOUA - 有啊
  8. LABReport Vol. 1 Iss. 6 Oct 2008
    Research
    Brands at Labbrand - Market and Consumers Insight
    Research
    Interactive Media: the New Golden Goose of Branding?
    Strategy
    Star Power
    Strategy
    Kappa’s Brilliant Renaissance
    Name Analysis
    Name Analysis - P&G - 宝洁
  9. LABReport Vol. 1 Iss. 5 July 2008
    Strategy
    What Is Branding?
    Strategy
    Chinese Brands Seek Respect in the International Market
    Strategy
    Co-branding, a 1+1>2 formula
    Creative
    Painting brands with color
    Name Analysis
    Name Analysis - Roewe - 荣威
  10. LABReport Vol. 1 Iss. 4 May 2008
    Research
    Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands
    Research
    Rethinking Focus Group As Concept Development Tool
    Creative
    Sensorial Branding - The Future of Brand Building
    Creative
    Difficulty Selling a Drug? Find a Top Notch Chinese Name for it first!
    Creative
    Conquering the Sportswear Market: Naming Strategies of Chinese Sport Brands
    Name Analysis
    Name Analysis - Danone - 达能