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BrandSource

02.13.2009
Recently, the government of Singapore has announced the creation of a $123 million fund to help all eligible domestic firms to become more competitive on the international market. Besides providing training for small and mi-sized enterprises (SMEs)...
02.12.2009
For most low-end manufactured products, the firms that own the world-famous brands generally do not do the manufacturing themselves. This is especially true for the clothing industry, in which the famous brands are generally from the developed...
02.11.2009
In a previous new post “Steal the Brand, Steal the Market”, we came to the unfortunate conclusion that for a firm competing in the low-value market, it may be beneficial to generate a brand name resembling that of an existing reputable...
02.10.2009
A very interesting post has appeared today on danwei.org. Apparently, a good 40% of Chinese TV’s brand names and logos are bluntly violating the law. In fact, art 14 of the Law of the People's Republic of China on the Standard Spoken and...
02.10.2009
In one of our previous LABReport article “Co-branding, a 1+1>2 formula”, we have discussed about how a successful cooperative marketing of two or more brands may add value to both the participating brands. We argued then that by...
02.09.2009
When you are a well-known celebrity, a public image of a little personal vice is no laughing matter: it is going to incur a heavy financial cost, often quite abruptly. Such is the case for Mr. Michael Phelps, the American swimmer who claimed 8 gold...

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