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BrandSource

04.14.2009
UPS has launched an innovative ad campaign to promote their small business services, an attempt to educate consumers that they “do more than shipping”. It is not the first time UPS has tried to increase customers’ awareness...
04.13.2009
In an already competitive environment, and during a time of global economic change, how can the Chinese dairy company, Mengniu, preserve their brand equity and regain customer trust? In Labbrand’s Article “Winning Back Consumers’...
04.08.2009
When was the last time you've seen a Nutella television advertisement? A Nutella newspaper or magazine ad? Most of us never have. Nonetheless, many Europeans and North Americans are lucky enough to have indulged in this delicious hazelnut chocolate...
04.03.2009
The Guangzhou Wine Company AWA Wine Co. Ltd. has recently established several strategic partnerships to promote brand awareness through marketing alliances. Partnerships include major companies such as HSBC, Bank of China, Bank of Communications,...
04.02.2009
Did you ever imagine potholes on city streets across America would be filled by the same company that serves fried chicken? The fast food giant Kentucky Fried Chicken has offered to fill up potholes to promote its “Fresh Tastes Best”...
04.01.2009
Recently frozen yogurt shops have been popping up all over the United States and Asia. The question arises- How can they effectively differentiate themselves from one another in the eyes of consumers? Pinkberry and Red Mango tried to stand out...

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