BrandSource
 01.02.2009
In order to show its international expansion ambition, the famous Chinese restaurant chain group South Beauty, has recently announced its CNY300 million financing plan for brand globalization.
The South Beauty Group has declared that they plan to...
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01.02.2009
Best Buy, world’s largest specialty retailer of consumer electronics, launched its in-store brand INSIGNIA in China on 28th, Dec. 2008 which is now exclusively sold in Best Buy. The INSIGNIA TV series include the 26, 32, 37, 42-inch LCD TV...
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12.31.2008
Sports giant Adidas declared that it would be launching a new brand in February 2009 called Adidas SLVR concentrating on "reducing complexity and enhancing creative solutions in the design and production process".
Hermann Deininger, Chief...
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12.29.2008
Motorola recently unveiled a new luxury mobile phone dubbed Motorola AURA featuring the world’s first handset with round LCD screen.
Inspired by luxury watches and handcrafted design, AURA is a unique handset that breaks convention and re-...
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12.22.2008
Home Inns has recently announced the change of its brand name: from Home Inns Hotel Chain to Home Inns Hotel Group. Home Inns also launched its new hotel brand named “Yihe” which targets high-end businessmen.
Home Inns was founded in...
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12.19.2008
In order to better understand where Chinese luxury brands stand domestically and internationally and have the point of view of an industry insider, we interviewed Helen Lee, an up-and-coming Chinese luxury brand designer.
Her own branding...
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