You are here

BrandSource

04.22.2009
Between work, family, eating, and exercise, it appears consumers of the 21st century simply do not have enough time to shop! However, there is now an easy and convenient alternative— vending machines, and we are not talking about buying candy...
04.17.2009
Tide─ the popular detergent brand manufactured by Proctor and Gamble available in countries around the world─ recently changed their bottle design for a charitable promotion called “Loads of Hope”. The new design is noteworthy as Tide...
04.16.2009
Last December a new law was implemented in San Francisco, making it compulsory for all employers with 20 workers or more to offer a transit solution to support greener commuting. Bauer’s Worldwide Intelligent Transportation seized this...
04.14.2009
UPS has launched an innovative ad campaign to promote their small business services, an attempt to educate consumers that they “do more than shipping”. It is not the first time UPS has tried to increase customers’ awareness...
04.13.2009
In an already competitive environment, and during a time of global economic change, how can the Chinese dairy company, Mengniu, preserve their brand equity and regain customer trust? In Labbrand’s Article “Winning Back Consumers’...
04.08.2009
When was the last time you've seen a Nutella television advertisement? A Nutella newspaper or magazine ad? Most of us never have. Nonetheless, many Europeans and North Americans are lucky enough to have indulged in this delicious hazelnut chocolate...

Pages