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BrandSource

02.17.2009
The globalization of the world economy has triggered more and more firms to expand overseas. This is especially true for brands that already enjoy a good reputation in their country’s market. Exploring foreign markets for these big players...
02.13.2009
Recently, the government of Singapore has announced the creation of a $123 million fund to help all eligible domestic firms to become more competitive on the international market. Besides providing training for small and mi-sized enterprises (SMEs)...
02.12.2009
For most low-end manufactured products, the firms that own the world-famous brands generally do not do the manufacturing themselves. This is especially true for the clothing industry, in which the famous brands are generally from the developed...
02.11.2009
In a previous new post “Steal the Brand, Steal the Market”, we came to the unfortunate conclusion that for a firm competing in the low-value market, it may be beneficial to generate a brand name resembling that of an existing reputable...
02.10.2009
In one of our previous LABReport article “Co-branding, a 1+1>2 formula”, we have discussed about how a successful cooperative marketing of two or more brands may add value to both the participating brands. We argued then that by...
02.10.2009
A very interesting post has appeared today on danwei.org. Apparently, a good 40% of Chinese TV’s brand names and logos are bluntly violating the law. In fact, art 14 of the Law of the People's Republic of China on the Standard Spoken and...

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