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BrandSource

05.28.2009
“Twitter”, the popular social media tool, is today’s new Internet phenomenon. Twitter originally started off as a simple micro-blogging site for letting your friends know “What are you doing now?" in 140 characters or...
05.27.2009
How can you get your target customers to conduct brand and product research for you? Well, you could create a social media platform for them. This is what Unilever is trying to do with Mindbubble.co.uk. The purpose of this “online...
05.25.2009
On May 7th the Wall Street Journal reported that Geely, the Chinese automaker, plans to acquire GM's Saab and Ford's Volvo operations in Sweden. Geely is the second largest domestic auto producer in China, with its headquarters located in Zhejiang...
05.22.2009
While many internet users are familiar with AOL, MSN and Yahoo to send instant messages, the world’s largest IM network is actually Tencent QQ. QQ is the biggest player in the Chinese IM market, with over 930 million registered users according...
05.21.2009
Over the past two decades, Haier, the Chinese household appliance manufacturer, has evolved from a small, collectively-owned factory into a multinational corporation. According to their website, they are now pursuing a global branding strategy...
05.19.2009
When LG entered the American market in 2004, it first built success through cooperation with carriers like Verizon and AT&T. Since then, LG has begun to build its own strong brand, and is seen more and more as a top-tier electronics company. LG...

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