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BrandSource

04.03.2009
The Guangzhou Wine Company AWA Wine Co. Ltd. has recently established several strategic partnerships to promote brand awareness through marketing alliances. Partnerships include major companies such as HSBC, Bank of China, Bank of Communications,...
04.02.2009
Did you ever imagine potholes on city streets across America would be filled by the same company that serves fried chicken? The fast food giant Kentucky Fried Chicken has offered to fill up potholes to promote its “Fresh Tastes Best”...
04.01.2009
Recently frozen yogurt shops have been popping up all over the United States and Asia. The question arises- How can they effectively differentiate themselves from one another in the eyes of consumers? Pinkberry and Red Mango tried to stand out...
03.26.2009
This month Chery, a Chinese car manufacturer, launched a luxury vehicle brand called “Riich”. Chery said the Riich G6 would be on par with the Audi A6, the most popular business sedan in China, and will sell between $26,000 and $32,000...
03.26.2009
Meilongzhen Isetan, a famous department store on Nanjing Road in Shanghai, will experience a thorough renovation. According to Akifumi Morita, the managing director of Shanghai Meilongzhen Isetan, the department store will break the rules of...
03.19.2009
China Unicom recently unveiled its brand logo for its 3G business, a significant step in the process of strengthening its brand equity as China adopts 3G technologies. The new logo is comprised of the word “wo”-the most-frequently-...

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