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BrandSource

02.09.2009
When you are a well-known celebrity, a public image of a little personal vice is no laughing matter: it is going to incur a heavy financial cost, often quite abruptly. Such is the case for Mr. Michael Phelps, the American swimmer who claimed 8 gold...
02.06.2009
People like free things. They feel obligated to take items given for free as long as the items have some value. And if the free items are seen to have very large value, then people are willing to even drive to the source and wait in line just to...
02.06.2009
“Unis Group of Tsinghua University”, “Peking University Founder Group”, “Shanghai Jiaoda Onlly”...Firms who are branded under the names of top universities in China are going to be soon busy. In fact, according to...
02.05.2009
The common saying goes, “the hand that creates it, perfects it.” The idea applies to many widely acknowledged “cultural products.” The consumers believe that a product originally unique to a culture must be produced in the...
02.04.2009
With the increasing popularity of social networking sites such as Facebook, MySpace, and Twitter in the recent years, the role of the internet in marketing a brand name has become more and more important for a company’s Public Relations...
02.04.2009
Consumers of Danone biscuits in China have been surprised by a note appeared on the package design recently. Kraft’s logo is now shown together with Danone’s one, along with the slogan “Danone’s biscuit brands joined the...

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