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BrandSource

03.13.2009
As basketball’s popularity is rapidly growing in China, sports brands are also trying their utmost to draw fans’ attention and gain a competitive edge in the market. But are Chinese brands taking over American basketball? We have...
03.12.2009
This February, Starbucks has declared it would start selling instant coffee - just a year after its $1 coffee gave way to wide debates. Following slowing growth at its US stores, Starbucks started then to sell eight-ounce cup of Joe priced at only $...
03.11.2009
Coinciding with its 90th anniversary, and with the strategic realignment of the brand with its long term objectives, Citroën has turned on a dime on its own brand with a new visual and verbal identity. Alongside the announcement of the new...
03.11.2009
Those who took a stroll along the streets of Shanghai downtown – and in particular on Huaihai Middle Road - this past Friday have certainly noticed a brand new six-storey concept store peeping out behind a tent printed with a huge Barbie face...
03.10.2009
While many companies are cutting back on staffing and recruitment, electronic retailer giant Gome is moving in another direction. According to He Qingyang, Gome Vice-President, the largerst electronic retailer in China market is set to launch a...
03.05.2009
The more, the better? The long-held notion might apply well to everyday’s life but not always to branding. Or does it? It might be the increasingly gloomy economic forecasts or simply the life cycle any brand goes through – thing is many...

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