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BrandSource

02.20.2009
From the New York Times: “For decades, locals in this frigid outpost south of Siberia shaved and chipped and hacked away at big blocks of ice to create China’s most popular wintertime tourist attraction. Rising among the barren trees,...
02.19.2009
The launch of Kraft new logo and tagline has made a certain noise in the industry. In fact, the previous corporate logo was iconic for many and the idea of having another smile (Pepsi new smiling logos anyone?) representing the beloved brand made...
02.17.2009
The globalization of the world economy has triggered more and more firms to expand overseas. This is especially true for brands that already enjoy a good reputation in their country’s market. Exploring foreign markets for these big players...
02.13.2009
Recently, the government of Singapore has announced the creation of a $123 million fund to help all eligible domestic firms to become more competitive on the international market. Besides providing training for small and mi-sized enterprises (SMEs)...
02.12.2009
For most low-end manufactured products, the firms that own the world-famous brands generally do not do the manufacturing themselves. This is especially true for the clothing industry, in which the famous brands are generally from the developed...
02.11.2009
In a previous new post “Steal the Brand, Steal the Market”, we came to the unfortunate conclusion that for a firm competing in the low-value market, it may be beneficial to generate a brand name resembling that of an existing reputable...

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