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BrandSource

03.26.2009
This month Chery, a Chinese car manufacturer, launched a luxury vehicle brand called “Riich”. Chery said the Riich G6 would be on par with the Audi A6, the most popular business sedan in China, and will sell between $26,000 and $32,000...
03.19.2009
China Unicom recently unveiled its brand logo for its 3G business, a significant step in the process of strengthening its brand equity as China adopts 3G technologies. The new logo is comprised of the word “wo”-the most-frequently-...
03.18.2009
Can a vodka bottle design attract both trendy young clubgoers and older consumers having a casual drink at home? Svedka Vodka has taken on this challenge through their recent bottle redesign for imported Swedish vodka. The major design changes...
03.13.2009
As basketball’s popularity is rapidly growing in China, sports brands are also trying their utmost to draw fans’ attention and gain a competitive edge in the market. But are Chinese brands taking over American basketball? We have...
03.12.2009
This February, Starbucks has declared it would start selling instant coffee - just a year after its $1 coffee gave way to wide debates. Following slowing growth at its US stores, Starbucks started then to sell eight-ounce cup of Joe priced at only $...
03.11.2009
Those who took a stroll along the streets of Shanghai downtown – and in particular on Huaihai Middle Road - this past Friday have certainly noticed a brand new six-storey concept store peeping out behind a tent printed with a huge Barbie face...

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