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BrandSource

03.05.2009
The more, the better? The long-held notion might apply well to everyday’s life but not always to branding. Or does it? It might be the increasingly gloomy economic forecasts or simply the life cycle any brand goes through – thing is many...
03.05.2009
Surviving the current economic downturn is no easy job for no one – companies are cutting on their marketing and branding costs and keeping their pockets tight hoping things will be better soon. However, there are also companies that...
03.04.2009
During the recent Mobile World Congress 2009, Microsoft has unveiled the new Windows phone featuring new user-friendly software and services. Those wondering what the phone looks like will be disappointed by knowing that Windows Phone is not really...
02.25.2009
Want to sell more while making your buyers happy? Apparently, the majority of shoppers might be turned off by products packaged with materials that do not take into consideration the environment – so be careful! Even though green packaging...
02.24.2009
Downturn, credit crunch, recession...there’s no escaping from talks about the economic crisis lately. Consumers are keeping their pockets tight - that is for sure - but are all brands facing a hard time? Are even luxury brands paying the costs...
02.23.2009
The huge Chinese consumer market has been appealing international firms from a couple of decades already. More and more international brands have tapped into China, looking for opportunities for a lasting growth. However, many of them have been...

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