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BrandSource

03.11.2009
Those who took a stroll along the streets of Shanghai downtown – and in particular on Huaihai Middle Road - this past Friday have certainly noticed a brand new six-storey concept store peeping out behind a tent printed with a huge Barbie face...
03.10.2009
While many companies are cutting back on staffing and recruitment, electronic retailer giant Gome is moving in another direction. According to He Qingyang, Gome Vice-President, the largerst electronic retailer in China market is set to launch a...
03.05.2009
The more, the better? The long-held notion might apply well to everyday’s life but not always to branding. Or does it? It might be the increasingly gloomy economic forecasts or simply the life cycle any brand goes through – thing is many...
03.05.2009
Surviving the current economic downturn is no easy job for no one – companies are cutting on their marketing and branding costs and keeping their pockets tight hoping things will be better soon. However, there are also companies that...
03.04.2009
During the recent Mobile World Congress 2009, Microsoft has unveiled the new Windows phone featuring new user-friendly software and services. Those wondering what the phone looks like will be disappointed by knowing that Windows Phone is not really...
02.25.2009
Want to sell more while making your buyers happy? Apparently, the majority of shoppers might be turned off by products packaged with materials that do not take into consideration the environment – so be careful! Even though green packaging...

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