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BrandSource

02.25.2009
Want to sell more while making your buyers happy? Apparently, the majority of shoppers might be turned off by products packaged with materials that do not take into consideration the environment – so be careful! Even though green packaging...
02.24.2009
Downturn, credit crunch, recession...there’s no escaping from talks about the economic crisis lately. Consumers are keeping their pockets tight - that is for sure - but are all brands facing a hard time? Are even luxury brands paying the costs...
02.23.2009
The huge Chinese consumer market has been appealing international firms from a couple of decades already. More and more international brands have tapped into China, looking for opportunities for a lasting growth. However, many of them have been...
02.20.2009
From the New York Times: “For decades, locals in this frigid outpost south of Siberia shaved and chipped and hacked away at big blocks of ice to create China’s most popular wintertime tourist attraction. Rising among the barren trees,...
02.19.2009
The launch of Kraft new logo and tagline has made a certain noise in the industry. In fact, the previous corporate logo was iconic for many and the idea of having another smile (Pepsi new smiling logos anyone?) representing the beloved brand made...
02.17.2009
The globalization of the world economy has triggered more and more firms to expand overseas. This is especially true for brands that already enjoy a good reputation in their country’s market. Exploring foreign markets for these big players...

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