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BrandSource

08.13.2009
RadioShack, the 88-year-old consumer electronic chain, is undergoing some major changes to refresh its brand. The main re-branding effort is the change of name from RadioShack to “The Shack”. The new name will be used in all brand...
08.12.2009
What could possibly connect the leading athletic products supplier in the world with the largest consumer electronics retailer in United States? A unique initiative called GreenXchange has done just that. Nike, Best Buy, and a small group of...
08.11.2009
As we know, water is essential for the survival of most forms of life. In some places in the world it can be enjoyed directly from the tap, in others it must be purchased in bottles to ensure it is clean. There are many bottled water brands...
08.07.2009
Lino Fleury, a Canadian entrepreneur, created a new drink called Slow Cow and dubbed it “the anti-energy drink”. Fleury observed that caffeine-packed drinks like Red Bull increase anxiety and hyperactivity. He wanted to create a relaxing...
08.05.2009
The Coca-Cola Company is conducting consumer testing for a new drink called Vio in New York. Vio, described as “the world’s first vibrancy drink”, is a carbonated dairy-based beverage brand and comes in four “natural”...
08.03.2009
As we mentioned before, the new General Motors consists of four core brands, including Buick, Cadillac, Chevrolet and GMC. Chevy is the top selling GM brand in the US, Cadillac’s edgy luxury car is fairly popular among young people, and GMC is...

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