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BrandSource

05.25.2009
On May 7th the Wall Street Journal reported that Geely, the Chinese automaker, plans to acquire GM's Saab and Ford's Volvo operations in Sweden. Geely is the second largest domestic auto producer in China, with its headquarters located in Zhejiang...
05.22.2009
While many internet users are familiar with AOL, MSN and Yahoo to send instant messages, the world’s largest IM network is actually Tencent QQ. QQ is the biggest player in the Chinese IM market, with over 930 million registered users according...
05.21.2009
Over the past two decades, Haier, the Chinese household appliance manufacturer, has evolved from a small, collectively-owned factory into a multinational corporation. According to their website, they are now pursuing a global branding strategy...
05.19.2009
At a time when most American universities are losing endowment money due to the economic crisis, UCLA is earning significant revenue by branding its name as a clothing brand and opening stores worldwide. UCLA stands for the University of...
05.19.2009
When LG entered the American market in 2004, it first built success through cooperation with carriers like Verizon and AT&T. Since then, LG has begun to build its own strong brand, and is seen more and more as a top-tier electronics company. LG...
05.18.2009
Since the creation of the brand in 1946, Sony has always been a leader in product innovation, with great diversification over the years. Today, Sony is famous for its TVs, Play-Station, mp3 players, semiconductors, music label, and a motion picture...

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