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BrandSource

01.21.2010
Recently, Chinese sports brand Li Ning opened its first U.S. store in Portland, right next door to Nike’s headquarters! It’s estimated that the annual sales volume of Li Ning in 2009 will exceed its biggest rival Nike for the first time...
01.21.2010
As you might have heard, last week Google threatened to pull out of China. The news spread like a virus online and had a lot of people talking in China and around the world. The information first appeared on Google’s official blog in “A...
01.19.2010
The Hermes Group plans to launch a new luxury handbag brand, Shang Xia (meaning "up/down” or “high/low " in Mandarin), in China this coming spring. The collection will be designed, manufactured and sold in China and shipped to...
01.18.2010
In the past, luxury brands were reluctant to localize too much in China in case it would be detrimental to their global brand image. However, this trend is changing, as is evident in Chanel’s recent flagship boutique launch event in Shanghai...
01.13.2010
H&R Block, a leading tax-preparation company, is becoming known for regularly changing its advertising slogans. Once again, H&R has caught public attention with a new campaign called “Get it right.” This latest approach focuses...
01.13.2010
With the fierce competition going on in our global village, parents are now trying to give the best of everything to their children, expecting the little ones of today to make a big difference tomorrow. Traditionally, tender loving care and early...

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