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BrandSource

11.27.2009
Earlier this month the Walt Disney Company was granted approval from the Chinese government to build a Disneyland theme park in Shanghai, the first ever in mainland China. The project is estimated to cost $3.5 billion and will open in 5 or 6 years,...
11.06.2009
On Oct. 30th, China Unicom launched the official Chinese debut of Apple Inc.’s iPhone in Beijing. The world-famous smart phone brand has officially landed on the most populous country in the world. China Unicom, the second-largest state-owned...
11.02.2009
Following wine, toilet seat covers, first-aid kits and vomit bags, Ed Hardy recently released their branded hand sanitizer, “Ed Hardy Habit”. Ed Hardy is a street fashion clothing brand with a tattoo-themed visual identity (see our...
11.02.2009
Recently, Microsoft officially unveiled the Chinese name for Bing.com, their brand-new search engine, as “必应”(bì yìng). Bing decided to have a Chinese name to show that they value the Chinese market and to help localize...
09.17.2009
A recent study found that 75% of women say social networking sites have little influence over their purchasing decisions 1. According to the study, among all the factors that have a bearing on mothers’ purchasing decisions, price (47%) ranks...
09.16.2009
The Chinese sportswear company Anta Sports Products Limited recently signed an agreement with the famous footwear producer Belle, planning to acquire two of the group’s subsidiaries. One of them is Full Prospect, which owns and manages Fila...

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