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BrandSource

07.06.2009
Nutrisoda, a low-calorie, sugar-free beverage by Ardea Beverages, recently revamped its packaging design. Although the soda was contained in a “skinny” can, apparently the solid and colourful packaging made consumers think it was full of...
07.01.2009
P&G recently announced it has acquired another prestigious male grooming brand called Zirh. (P&G also acquired “The Art of Shaving” brand earlier in June). Zirh was founded in 1995 by Brian Robinson. The brand developed...
06.30.2009
When you think of Japanese food, most likely Sushi or Salmon comes to mind. Sushi has now become popular all over the world. Tenya, a Japanese tuna house, has built a strong brand by providing high quality food for their customers. Tuna are often...
06.26.2009
In the digital age of information overload, brands may find that their target markets are becoming more and more difficult to reach with traditional advertising and communications methods. A recent trend is for companies to utilize online and social...
06.22.2009
Wendy’s, the famous American burger chain, is expanding rapidly worldwide. Wendy’s was founded in 1969 and has now opened restaurants in South America, Asia and Saudi Arabia. Arby’s is another quick-service restaurant chain in the...
06.19.2009
Does the smell of a good hamburger make you salivate? Did you know you can have this scent around you all day long, simply by wearing it as a perfume?  The idea may sound strange, if not disgusting, yet the famous American fast-food chain...

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