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BrandSource

08.07.2009
Lino Fleury, a Canadian entrepreneur, created a new drink called Slow Cow and dubbed it “the anti-energy drink”. Fleury observed that caffeine-packed drinks like Red Bull increase anxiety and hyperactivity. He wanted to create a relaxing...
08.05.2009
The Coca-Cola Company is conducting consumer testing for a new drink called Vio in New York. Vio, described as “the world’s first vibrancy drink”, is a carbonated dairy-based beverage brand and comes in four “natural”...
08.03.2009
As we mentioned before, the new General Motors consists of four core brands, including Buick, Cadillac, Chevrolet and GMC. Chevy is the top selling GM brand in the US, Cadillac’s edgy luxury car is fairly popular among young people, and GMC is...
07.29.2009
In mid-July, just days after Li Ning Company Limited announced its acquisition of China’s third most popular badminton brand Kason Sports, Japan’s Mizuno Corp. announced it would close 200 unprofitable stores in China. While Li Ning...
07.28.2009
The Chinese computer producer and IT solution provider, Lenovo, recently signed an agreement with Shanghai World Expo 2010 Bureau outlining their senior sponsorship of computing equipment and operation systems. Lenovo will provide about 10,000...
07.27.2009
In July, Watsons opened a new concept store at U-town Lifestyle Center in Beijing. Watsons is a health and beauty retailer, and they have chosen to use a department store layout to attract customers to their new location. Instead of a traditional...

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