You are here

BrandSource

02.05.2010
What pops into your brain when you first hear the name "iPad"? For many people, the name for Apple’s new tablet computer did not bring to mind a computer product at all. Journalists, bloggers, and marketing professionals alike have...
02.05.2010
Recently, the French carmaker Peugeot unveiled a new brand logo as well as a revamped slogan in Paris, marking the beginning of its rebranding campaign across the world as the brand approaches its 200th anniversary. Peugeot’s new logo is...
02.05.2010
In contrast to Western consumers, Asian people prefer name-brand luxury goods with conspicuous logos, according to a recent market research study. In Hong Kong, 68% of the respondents said that they prefer name brands with logos which they feel...
02.05.2010
The domination of Internet domains with the English alphabet is about to change. According to a recent announcement from ICANN (the Internet Corporation for Assigned Names and Numbers), domains in Chinese, Arabic and Korean will be available in the...
02.05.2010
Recent news indicates that China National Cereals, Oils and Foodstuffs Corporation (COFCO) is planning to enter the liquor market by acquiring a liquor brand. Since China's accession to WTO, the state-owned foodstuff import and export company has...
02.03.2010
On December 26, 2009, Yves Rocher, founder of the global chain of beauty products which bears his name, passed away. The French President paid tribute to the successful French businessman and environmentalist. Bernard Angot, President of Bretagne...

Pages