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BrandSource

07.29.2009
In mid-July, just days after Li Ning Company Limited announced its acquisition of China’s third most popular badminton brand Kason Sports, Japan’s Mizuno Corp. announced it would close 200 unprofitable stores in China. While Li Ning...
07.28.2009
The Chinese computer producer and IT solution provider, Lenovo, recently signed an agreement with Shanghai World Expo 2010 Bureau outlining their senior sponsorship of computing equipment and operation systems. Lenovo will provide about 10,000...
07.27.2009
In July, Watsons opened a new concept store at U-town Lifestyle Center in Beijing. Watsons is a health and beauty retailer, and they have chosen to use a department store layout to attract customers to their new location. Instead of a traditional...
07.24.2009
Starbucks announced it is opening a new store serving beer and wine along with coffee and tea by revamping one of its own cafes. Starbucks logo will not appear on the facade of the store, nor will it be on any product that the Seattle-area store...
07.21.2009
Four specialized fragrances will be introduced for the 2010 Shanghai Expo. Shiseido has created two special perfumes, each with a white magnolia aroma, and France has created two unique perfumes with the scent of white magnolia, Shanghai’s...
07.16.2009
Ahead of General Motors’ emergence from bankruptcy protection on July 10, media sources suggested the automaker was thinking of changing the background color of its iconic corporate logo from blue to green. The change would have been an effort...

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