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BrandSource

06.12.2009
Since 1937, Ray-Ban has been a leader in the sunglasses industry with advanced technology and its continual innovation in improved eye-wear and care. The company began from a request for a new type of sun eye wear for US air-force pilots and went on...
06.10.2009
Wherever you go shopping in the world— Paris Avenue des Champs-Elysees, New York Fifth Avenue, London Oxford Street, or Tokyo Ginza— you will always come across a Zara store. The retailer’s CEO Pablo Isla Álvarez de Tejera...
06.09.2009
Some may think branding is only for trendy companies, but firms in many industries can and should brand themselves.   The investment bank Goldman Sachs is an example of a strong corporate brand. Since its pioneer days in the 1800s,...
06.08.2009
In this digital age where music and the virtual world dominate most of the younger generation's daily lives, marketers have to change and adapt their strategies to reach their target market. Recently, the American soda brand Sunkist has initiated a...
06.05.2009
Ben & Jerry’s, the American ice cream-maker, has always had a clear and unique brand identity on their packaged goods, but the design of their stores (500 worldwide, with 250 in the US) are far from being consistent. As the companies...
06.03.2009
In China during the recent Dragon Boat Festival, the popular American coffee chain Starbucks has been serving “Zongzi” (glutinous rice wrapped in a reed), the traditional food for this celebration. Apparently Starbucks’ “...

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