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BrandSource

From Data to Content Marketing: 3 Key Tips for Brands to Make This Work
10.20.2014
Kevin Gentle Digital Strategy Director Few terms are as overhyped as “content marketing” and “big data.” But what happens when you bring both together? Many brands have been doing just that and demonstrating that the best...
China Web Culture Digest: MYOTee, Little Apple and "Meng Meng Da"
09.29.2014
Angela Xu Digital Brand Strategy Team Preface Web culture is everything that we love at Labbrand: it’s chaotic, reactive and constitutes one giant laboratory for cultural innovation. It is a window into what’s going on in China...
Why Apple Watch May Just Bring the Smartwatch to Everyone
09.22.2014
Charlotte Zhang Corporate Branding Team Earlier this year, a number of major brands launched their smartwatch products, including Samsung, Motorola, LG and Asus. On September 9th, Apple also launched its own Apple Watch along with the iPhone 6...
How To Pick a Great Colour Palette and Make Sure It Stays Great in Print
09.16.2014
Sarah Anderson Corporate Branding Team Colour is an important and fundamental element of the brand identity. It generates emotional response and long-term impression among consumers. A University of Loyola Maryland study found that the correct...
#IceBucketChallenge: When Charity Goes Viral, How Should Brands Handle It?
09.04.2014
Echo Wang & Charlotte Zhang Corporate Branding Team The hashtag #ALSIceBucketChallenge went viral in recent weeks. The Ice Bucket Challenge was initiated by former Boston College baseball player Peter Frate, who was diagnosed with ALS (...
Digital in China: DS, Momo, Yves Saint Laurent
08.28.2014
Digital Brand Strategy Team DS Crowdsourcing for Automobiles  Crowdfunding is a relatively new concept, and its origins relate back to crowdsourcing. The idea goes that a seemingly impossible goal can be accomplished with the strength of...

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