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Level-up: Developing Knowledge for Digital Transformation
12.07.2016
Digital transformation has a direct impact on skills and knowledge both at a macro level (the company or team) and at a micro level (individual employees). Organizations need to match digital transformation strategies with the right programs to...
B2B Branding: Maximizing Brand Pull
12.07.2016
This article is one of a two-part series on B2B Branding, where we demystify the term “B2B2C” and focus on key takeaways to drive business growth. In the last issue, we touched upon the benefits for B2B business of extending a reach...
Choosing Your Path: 7 Archetypes for Digital Brand Transformation
11.25.2016
Elevating digital is one of the key elements in the agendas of most senior decision makers, and this will remain so for the years to come. While the drivers may vary greatly from brand to brand, all paths converge around the need t for ambitious...
B2B Branding: Why the End Consumer Matters
11.25.2016
This article is one of a two-part series on B2B Branding, where we demystify the term “B2B2C” and focus on key takeaways to drive business growth. Business to business communication models are changing. In a space that has...
Semiotics in Packaging Design: Biscuits in Malaysia
11.11.2016
When consumers step into a supermarket, they face sensory overload: dozens of displays with multiple brands. Which noodles or snacks a consumer buys may sometimes seem random, but it’s far from the case: in the absence of taste, packaging is a...
Brand Tagline: The Secret of Building an Emotional Bond with Your Consumers
11.09.2016
Another “Singles Day” is here. The creator of this shopping fest, Tmall, has begun a variety of exciting promotions since the beginning of October. Among these, one of the most eye-catching is the key promotional video, entitled “...

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