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The Charms and Challenges of Film Naming in China
02.01.2016
The simplest way for a brand to build relationships with consumers is to be remembered. At first sight, products are given two, maybe three seconds before a consumer’s attention is grabbed by something else. What happens in these few...
E-Commerce giants face off for Singles Day 2014, as both Alibaba and the lesser-known JD have spent months preparing for battle, rolling out O2O optimization and strategically signing exclusive brands.
11.10.2015
20-odd years ago, a few students from Nanjing University  sat across from each other one rainy November morning and lamented the stories of their dreary love lives. They felt they had been snubbed; their dating friends received beautiful gifts...
Give Your Brand a Lift – Guinness and the Inspiration of the Dark Side
10.19.2015
Despite considerable heritage and success, sometimes brands quite simply need a lift: a rejuvenation that allows the brand to profit from new opportunities, such as a new demographic grouping or emerging trends within a culture. At Labbrand, we...
08.20.2015
Larry Page once said to his staff, technology is revolutionary, not evolutionary. On August 10th, 2015, Google made a surprising announcement  it will restructure its businesses and launch a brand new holding company named Alphabetto separate...
08.18.2015
Branding within is a definite differentiator for a company that seeksgreater success, growth, as well as loyalty. That’s a no brainer. But why aren’t companies doing this, as often as it should be? What will be the stumbling blocks?...
08.13.2015
Web culture is everything that we love at Labbrand: it’s chaotic, reactive and constitutes one giant laboratory for cultural innovation. It is a window into what’s going on in China that every brand should pay attention to. That’s...

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