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Best Branding Actions in China: Designing a Lifestyle
04.28.2016
Introduction How brands become strong – not how strong brands are. Nearly four decades since the opening of China’s economy, consumers are beginning to reach a newfound level of sophistication. Valued brands are those willing to...
Best Branding Actions in China: A Methodical System of Innovation
04.22.2016
Introduction How brands become strong – not how strong brands are. Nearly four decades since the opening of China’s economy, consumers are beginning to reach a newfound level of sophistication. Valued brands are those willing to...
04.20.2016
There is no doubt that branding specialists have historically been much more likely to explore the potential of micro-videos with apps like Vine or focus on developing a devout LinkedIn following than they are to open Tumblr account. As it...
Best Branding Actions in China: Redefine the Role of Consumers through Collaboration
04.16.2016
Introduction How brands become strong – not how strong brands are. Nearly four decades since the opening of China’s economy, consumers are beginning to reach a newfound level of sophistication. Valued brands are those willing to...
Standing Out while Fitting In: a Dilemma for Brands and Humans
04.12.2016
Be different: it's one of the fundamentals of Branding 101. Stand out in your category, catch your consumers’ attention, be remembered. In recent years the word "distinctiveness" has gained popularity: don't only be different...
Building Your Brand Internationally: What You Should Know
04.12.2016
There are more and more global brands every year. But the process of internationalizing your brand cannot be done without proper localization and cultural adaptation. Finding the right balance between adapting your brand to the local market and...

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