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Fitness is the New Black: How Major Sportswear Brands are Riding the Chinese Workout Trend
05.16.2016
Following Chinese social media is not for the faint of the heart: hardly one week goes by without a new viral topic taking the digital landscape by storm. Lately, a series of “skinny challenges” have stirred up heated discussions among...
Best Branding Actions in China: Connecting the Fragments
05.05.2016
Introduction How brands become strong – not how strong brands are. Nearly four decades since the opening of China’s economy, consumers are beginning to reach a newfound level of sophistication. Valued brands are those willing to...
Conversational Interfaces and What They Mean for Brands
05.04.2016
The evolution of computing can be interpreted through one key question: how do people interact with machines? The answer to this question denotes an unstoppable trend towards greater accessibility and intuitiveness. A shift from humans learning the...
05.04.2016
It’s undeniable that digital has changed the way we pay for things. However most discussions about this topic narrowly focus on the online payment tools that we use and don’t consider how a payment system born in the digital age could be...
Best Branding Actions in China: Designing a Lifestyle
04.28.2016
Introduction How brands become strong – not how strong brands are. Nearly four decades since the opening of China’s economy, consumers are beginning to reach a newfound level of sophistication. Valued brands are those willing to...
Best Branding Actions in China: A Methodical System of Innovation
04.22.2016
Introduction How brands become strong – not how strong brands are. Nearly four decades since the opening of China’s economy, consumers are beginning to reach a newfound level of sophistication. Valued brands are those willing to...

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