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China’s digital powered foodie revolution
Angela Xu Digital Brand Strategy Team Through the best of times and the worst of times, food is always on the mind of Chinese people. As a famous Chinese proverb goes, “Food comes first for the people” (民以食为天). Today, Chinese people...
“Did you buy anything?” Alibaba’s T-Mall Changes the Way Chinese People Greet on Single’s Day
Echo Wang Corporate Branding Team November 11th is the biggest day of the year for Chinese B2C e-commerce giant – TMall, a branch business of the company with the world’s largest IPO - Alibaba Corporation. This date marks a new...
From Data to Content Marketing: 3 Key Tips for Brands to Make This Work
Kevin Gentle Digital Strategy Director Few terms are as overhyped as “content marketing” and “big data.” But what happens when you bring both together? Many brands have been doing just that and demonstrating that the best...
China Web Culture Digest: MYOTee, Little Apple and "Meng Meng Da"
Angela Xu Digital Brand Strategy Team Preface Web culture is everything that we love at Labbrand: it’s chaotic, reactive and constitutes one giant laboratory for cultural innovation. It is a window into what’s going on in China...
Why Apple Watch May Just Bring the Smartwatch to Everyone
Charlotte Zhang Corporate Branding Team Earlier this year, a number of major brands launched their smartwatch products, including Samsung, Motorola, LG and Asus. On September 9th, Apple also launched its own Apple Watch along with the iPhone 6...
How To Pick a Great Colour Palette and Make Sure It Stays Great in Print
Sarah Anderson Corporate Branding Team Colour is an important and fundamental element of the brand identity. It generates emotional response and long-term impression among consumers. A University of Loyola Maryland study found that the correct...