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Workshops that Work: A Tool for Agile Product Innovation
Workshops. They have been around for ages and used in companies for years, but are now elevated to a buzzword and even a must-have. Workshops can take different forms and achieve various objectives, and they do not always need to include sticky...
Brand Naming in Asia: IP Lessons from “LV Dak”
World famous luxury brand Louis Vuitton (LV) was awarded 14.5 million won ($12,500 USD, or 83,000 RMB) this April in a lawsuit with a Seoul fried chicken restaurant named “Louis Vuitton Dak”.  The restaurant was first sued in...
Sonic Branding: How Owning a Sound Identity can Build your Brand
 “Xbox: on.”  Anyone who’s picked up a black Xbox One controller before already knows the sound that comes next: the crystal clear whoosh is impossible to forget. As an avid FIFA player, simply hearing it brings out my...
Digital Lessons from China: Innovating for Everyone
This is the first article in our “Digital Lessons from China” series, where we will challenge the notion of China as the ‘copycat nation’ and share with you real and relevant cases of Chinese digital innovation that can help...
A Battle in the Red Ocean: The Positioning Strategies of Chinese Smartphone Brands
The CES Asia 2016 just ended in May. This year, CES Asia mainly focused on the Internet of Things (loT) and interconnectivity. Although the importance of smartphones has paled against the emergence of more advanced technologies such as VR , AR , and...
Lessons from Pikachu: What Pokémon Go can Teach Brands about Augmented Reality
The entire world seems to be going crazy for Pokémon Go. For those not caught up: this remake of the classic 90s game makes players go around using their smartphone to find Pokémon in various real world locations. This overlay of a...