BrandSource
 05.13.2013
In April 2013, Chinese e-commerce giant 360Buy announced that its domain name would officially change to JD.com with a new logo and a new brand mascot “Joy”, the metal dog.
Old Chinese Name: Jing Dong Mall
Old English Name: 360Buy...
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 04.11.2013
PPR, Pinault Printemps Redoute, is one of the world’s largest conglomerates which includes luxury brands such as Gucci, Saint Laurent, Stella McCartney, Alexander McQueen as well as sports & lifestyle brands Puma, Tretorn, Cobra Golf,...
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 03.15.2013
In 2012, we witnessed several luxury brands leveraging the dragon, a symbol of nobleness and success, to enhance its brand equity in China. Such examples included Rolls Royce’s Phantom Dragon Edition and Ulysse Nardin’s Classico Dragon...
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 02.01.2013
On January 30th, 2013, Research in Motion (RIM) President and Chief Executive Officer Thorsten Heins introduced two new BlackBerry 10 (BB10) devices in New York. The much anticipated announcement has unveiled BlackBerry Z10 and Q10 running on the...
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 01.11.2013
2013 promises to be a turning point in the evolution of China’s luxury market. The rise of lower tier cities, the explosion of luxury e-commerce, the de-coupling of customer expectations between new consumers and traditional buyers and many...
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 12.27.2012
Haier uses digital to enter challenging market: baby products
This month, Chinese brand Haier showed what can be achieved when digital know-how meets long-term strategic vision with its new platform specifically designed for post-80s moms....
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