Labbrand is an innovative agency that blends branding with market research. Labbrand expertise covers brand strategy, brand naming, visual identity and a comprehensive range of market research services. By giving research a more important role, Labbrand has become an industry leader by applying a multi-disciplinary approach to brand building. This unique approach has been sought by a growing number of forward-thinking companies. These organizations realize that strategy, innovation, marketing and communications should be fully integrated in order to address the increasing complexity of the business environment and to successfully build business initiatives. We have effectively implemented semiotics, anthropology, ethnography and sociology in addition to statistical analysis in our research cases to provide original and insightful solutions to our clients.

 

The Nomen Group Partnership

Labbrand is proud to be the China partner of Nomen Group, one of the world’s leading naming consultancies, as its China Partner. Headquartered in France, the Nomen Group was founded in 1981 and has since then established branches throughout Europe, Asia and the U.S. This partnership allows Labbrand to access to a world-wide network of naming experts and to remain knowledgeable of naming trends and methodologies.  

Vladimir Djurovic
竹文峥

Vladimir Djurovic has had extensive and diverse business experience in France and China. Having graduated from the prestigious School Ecole Centrale Paris (France) with a master degree in Applied Mathematics and holding an M.A. from the Shanghai Jiaotong University Business School, he specializes in business management and brand engineering. Vladimir has worked for Société Générale (Paris) in their research department, as well as  Galeries Lafayette (Shanghai) as their representative in China. He speaks fluently French, English, Mandarin, Russian and Serbian. Djurovic is the Managing Director and main shareholder of Labbrand.

Amanda Liu
刘芳

Amanda Liu holds a Master Degree in Applied Linguistics from Shanghai Polytechnic University.  She has since worked as a marketing consultant in various industries for four years.  She specializes in linguistic check, naming and market research. 
She speaks fluently Mandarin and English.  She also understands Shanghainese and French.