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23 JUN. 2016

Managing Brand Identities in a Digital Age

Kevin Gentle

Managing a brand identity across touchpoints has always been a pain point for brand managers. But digital has thrown this equation into a turbulent spiral: besides the traditional touchpoints, brand identities must now be accessible, consistent, and engaging on different platforms; they must adapt to rapid changes; they must react quickly; they must be fluid and de-centralized.

Read the full article via MADJOR, Labbrand’s digital transformation agency.

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