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13 JUL. 2016

Lessons from Pikachu: What Pokémon Go can Teach Brands about Augmented Reality

Kevin Gentle and Alex Lessard

Pokemon Go is a global phenomenon and the first widely-accepted application of augmented reality. While the technology has been around for years, it wasn’t until this app launch that business around the world became fully aware of its potential as a core feature that is appealing to consumers. What are the major takeaways for brands looking to get ahead?

Read the full article via MADJOR, Labbrand’s digital transformation agency.

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