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08 APR. 2016

It's Time to VR Your MR: Leveraging Virtual Reality for Market Research

Alex Lessard

MADJOR

Beyond gaming consoles like Oculus Rift, virtual reality has very real implications for brands, both on the agency and corporate side. One of the simplest applications of the technology is in market research: a tool that seeks to extract insights and perceptions from consumers by asking them about an idea, product, or service.

Read the full article via MADJOR, Labbrand’s digital transformation agency.

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