It is our great pleasure to announce the release of our next LABReport, our quarterly publication dedicated to branding in China. In each issue we focus on some branding topics that global brand builders cannot afford to ignore. Our analysis alternates between five lenses in line with our competencies: research, strategy, naming, design, and digital.

For our third report of 2016, we are pleased to dive into a topic we’ve pioneered since Labbrand’s creation: The Power of Naming.

A name can embody a brand’s essence, build its identities across messaging and assets, help shape a brand’s local positioning according to the culture, and ensure (or make impossible) positive connotations about your brand.

This compilation of four articles from the Naming Team and Management unveils our naming methodology, reveals past and current naming trends, and discusses some ideas on where alphabetic naming could be headed in the future.

How can Naming strengthen your brand? Read on to find out.

- Vladimir Djurovic and the LABReport Team

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