What are the challenges and opportunities in the perfume market in China? How should brands manage brand architecture strategy when extending from B2B to B2C? How to effectively incorporate Chinese elements in visual identity design? What are the naming strategies for American colleges?

This edition of LABReport will bring answers to all of these interesting questions. With methodical thinking and in-depth analysis, Labbrand’s branding experts bring you insightful articles on market research, brand strategy, and the creative aspects of branding.

As our regular readers know, LABReport provides valuable information to help build strong brands. Don’t forget to tune in to our blog, BrandSource, and follow us on Weibo, LinkedIn or Facebook for the most up-to-date analytical commentary on what brands are doing in China and abroad.

We hope you enjoy reading.

Vladimir Djurovic and the LABReport Team



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