Words from the Editor

Welcome to the LABReport, a publication by Labbrand’s branding experts, bringing you insightful articles on market research, brand strategy, and the creative aspects of branding. 


As our regular readers know, you can always find valuable information inside to help build strong brands. Don’t forget to regularly read our blog, Brand Source, for up-to-date and analytical commentary on what brands are doing in China and abroad.


In this edition of LABReport, we discuss new research opportunities on Web2.0, give tips on brand portfolio strategy, and explore the integration of Chinese and non-Chinese names in logo design. We will also look at two interesting Chinese naming case studies from sportswear and fashion.


We hope you enjoy the reading!


From the LABReport Team




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