Words from the Editor

Dear Readers,

We are happy to introduce you new ways to stay connected to the LABReport.

Starting this month, you can participate to Labbrand’s community by joining our Facebook page. Discuss new articles with members or simply stay tuned about what is going on in the branding industry both in China and globally.
You can also follow us on Twitter – we look forward to hearing you twit back to share your own branding views and ideas!

Speaking of sharing, this month we would like to share insights on how to reach Chinese consumers through strategic packaging design and the importance of branding for low-priced consumer goods in China. We will also provide branding tips for Chinese traditional companies and compare the Chinese names of three popular vehicles in our name analysis.

Want to give us your feedback? Want to comment on what we wrote in this issue of the LABReport? Please do so on Facebook, Twitter or simply on our own corporate blog!

We would also like to draw your attention to our news section – you’ll find out about Labbrand latest creation – the Chinese brand name for Bureau Veritas. And for those of you who read Ilook, Vladimir Djurovic, Labbrand Managing Director , has been interviewed this month to explain how French business can succeed in China – go check it out!


Enjoy the reading,

The LABReport team  



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