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The Radiant Power of Brand Naming

Judy Wang

Associate Creative Director

As a critical part of the brand identity system, a brand name interacts with brand strategy, visual identity, messaging communication, and other elements to create a unique and unified brand experience for people. Standing from the branding perspective, naming can always bring fresh ideas and new angles, which can be expanded to different facets of branding. In this article, we will look into several case studies where brands used naming to empower their brand building.

When creating a new brand or growing an existing brand in a new market and language, the importance of foresight cannot be overstated: a proper brand name requires time, investment, and a beautiful brand story. 

Read the full article in our LABReport: The Power of Naming.

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