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Chinese Brand Naming Trends in the Modern Age

Amanda Liu

VP & Creative Director

We live in a world of great material abundance that leads to a highly developed consumption power. Global commerce is moving forward quickly in the metabolic age with the acceleration of internet development and globalization. China’s economy behaves extremely well. We have witnessed the emergence of various brand-new business forms in the past few years, such as the sharing economy, internet automobiles, and transformative new technologies like VR and AR. The rapid development of commerce also gave birth to numerous new brands. Accordingly, there are some new trends formed in brand naming which are representative of the core value and brand image.

Regardless of where your brand sits at the end of 2016, understanding key trends in the verbal identity field in China is essential to capitalizing on growth opportunities in the New Year. 

Read the full article in our LABReport: The Power of Naming.

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