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Brand Innovation Through Connected Objects

Kevin Gentle

Director and Lead Strategist, MADJOR

The early Internet was about information. Web 2.0 was about people. The Internet of the future will be about things. Driven by cheap sensors, drops in data transmission and storage costs, mobile democratization and advances in AI and machine learning, connected objects are one of the defining trends for the next decade. In this article, we take a step back from the technology and look at the submerged part of the connected iceberg, considering how brands can seize the opportunities that connected objects offer to build brand innovation.

What started as a curiosity is now attracting the attention of brands of all types, from FMCG to industry. Even beyond the form factor, the IoT offers tremendous opportunities to transform brand experiences across the entire spectrum.

Read the full article via MADJOR, Labbrand’s digital transformation agency.

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