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23 DEC. 2016

Digital Lessons from China: Web Service Monetization in China

Kevin Chien

MADJOR

The following article is part of our ‘Digital Lessons from China’ series, where we outline best practices and takeaways from China’s advanced digital ecosystem.

Monetization is perhaps the number 1 issue for web products. After years of exuberance in the tech industry, during which revenues and profitability took the back seat to user growth, we are seeing a renewed focus on monetization especially as a wave of startups start to mature and open up for IPOs. Web companies all over the world can look to China for examples of how to convert audiences into sustainable business models in a way that doesn’t come at the expense of user experience.

Read the full article via MADJOR, Labbrand’s digital transformation agency.

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