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18 OCT. 2016

Digital lessons from China: Gamification as a UX game-changer

Kevin Chien

The following article is part of our ‘Digital Lessons from China’ series, where we outline best practices and takeaways from China’s advanced digital ecosystem.

Contrast the average user experience on Chinese and western platforms and one thing will become clear: the Chinese Internet is fun. It is full of playful language, bright colors, animal mascots and whimsical interactions like shaking your phone to connect with people around you. We at MADJOR believe there is much to learn from Chinese technology and UX design – especially in the realm of gamification, where China can truly be called an innovator. And just to be clear: we refer to gamification as a user experience tactic that uses online-based micro games to simplify complicated processes and attach positive emotion to the brand experience, building brand differentiation and relevance that results in habit formation and greater online shares.

Read the full article via MADJOR, Labbrand’s digital transformation agency.

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