Opel, the well famous German automobile brand, is set to update its current Logo accompanying the launch of the Insignia, the brand’s latest sedan which will inaugurate a series of new cars conceived with fresh design and a renewed commitment to quality.

Innovations and developments in digital technology have long been changing our way of understanding branding. The Third Act, a new brand content practice launched by Digitas, responds to the trend for which audiences are increasingly turning to online content rather than traditional TV programming.

After having used for a mere few months the “Let’s get it done” tagline Citigroup has gone back to his 30 years old, world famous slogan “The Citi never sleeps” by renewing it in “Citi never sleeps”.
The new tagline captures the “organization’s relentless commitment and boundless energy to serve customers in more than 100 countries” Citigroup CEO Vikram Pandit noted himself.

If you decided to visit Pepsi.com today, you will be able to see that the company’s website has gone through a 360 degree make over: new design and feature aimed at improving users experience while simplifying the process for the beverage maker to upload new promotions.

After the much acclaimed opening of Visual Sassoon virtual saloon launched last November on HiPiHi - China’s oldest and largest virtual world - we have not seen many users accessing the online environment, neither have we seen big users’ traffic on the virtual saloon.

Powerful brand names for pharmaceutical products are important tools to offset competitive pressure from generics and to build customer loyalty. Brand naming for a pharmaceutical product is unique, as it is not only affected by marketing decisions, but also heavily regulated by state legislations...

As the Beijing 2008 Olympic Games are approaching, sport and sport brands have been drawn under the eyes of the whole world. Sport brands, whether sponsors of the Games or not, are striving to capitalize on this opportunity to associate their image with the Olympics. This is even truer for local companies which intend to exploit this worldwide event to enhance their image not just at home but also abroad...

Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing manager...