Brand

Brand Source
06.14.2008

The Hangzhou branch store of Louis Vuitton suddenly closed without issuing any public notice leaving both customers and onlookers surprised and disappointed to not see the beautiful window-shop anymore. It was later announced that the shop was closed following to the inspection conducted by Industrial and Commercial Bureau.

06.12.2008

While its major competitors fight to gain visibility by sponsoring the Olympics, Carlsberg is taking a different approach at increasing brand recognition by targeting football fans by sponsoring on the Euro Cup.

06.11.2008

China's 500 Most Valuable Brands list for 2008 has been released following the closure of the 2008 World Brand Summit on June the 2nd.

China Mobile once again topped the list with State Grid not far behind and CCTV ranking in at third place.

06.07.2008

Following the increasing trend in healthy conscious food products, we have seen the birth (and sometimes death) of thousands of new “low-products”: low-fat, low-carb, low-sugar and even gluten-free.

06.06.2008

Alibaba, the famous online business-to-business commerce service group, has merged its sub-companies China Yahoo and Koubei.com under one brand name—Yahoo Koubei.

06.03.2008

Some of our readers might have heard of Sims, the virtual family featured in the namesake computer game created by Electronic Arts whose members are designed from scratch and given virtual life by players. The Sims have houses, job, and friends, and can even get married or die. And now, they can also have Ikea furniture.

05.31.2008

Like French wine, Russian caviar, or Cuban cigars, shouldn’t we think about Ethiopia when it comes to coffee? The country has been indeed for long regarded as the birthplace of coffee.

05.28.2008

Brands must think twice before choosing spokesperson…this is what DIOR PR department must be thinking at the moment!

During the Cannes Film Festival Sharon Stone, spokesperson for Dior’s global campaign since 2006, has made some unfortunate comments on China’s tragic earthquake in Sichuan.

05.27.2008

 Many talk about it but not that many actually do it: develop product and services tailored to improve consumers’ experience of the brand. And what could be building a stronger bond with consumers than letting them putting their own face on your products?