Following the multimedia advertising campaign designed for the Olympic Games, Bell has launched its new corporate brand on 8th of this month. The renewed identity includes a redesign of the corporate logo and tagline which were both thought to be aligned with the brand new strategy, services and goals.

Colors are all around us. They are used in our everyday lives to alert us against danger, to give us signals and directions, to lead us in recognizing certain product characteristics and more Color can be, indeed, seen as an integral part of corporate communication...

One of the most recognized logos is getting a facelift. The bold, uppercase, block letters are being replaced by rounded lowercase letters, even the pointy star which serves as a hyphen has been turned into a sunburst which will appear at the end of the Walmart name. Wal-Mart, the worlds giant retailer decided to release their brand new logo on June 30, but why would they change their logo now after having used it for 17 years?

Like French wine, Russian caviar, or Cuban cigars, shouldn’t we think about Ethiopia when it comes to coffee? The country has been indeed for long regarded as the birthplace of coffee.

Opel, the well famous German automobile brand, is set to update its current Logo accompanying the launch of the Insignia, the brand’s latest sedan which will inaugurate a series of new cars conceived with fresh design and a renewed commitment to quality.

If you decided to visit Pepsi.com today, you will be able to see that the company’s website has gone through a 360 degree make over: new design and feature aimed at improving users experience while simplifying the process for the beverage maker to upload new promotions.

This is exactly what beverage giants Coca-Cola and Starbucks are trying to do with the launch of a limited time only vintage packaging for their products: Coca - Cola with beginning of the last century bottle’s design; and Starbucks with its vintage icon once used on the cups of the Seattle store between 1971 and 1987.

ACNE (Ambition to Create Novel Expressions), has recently inaugurated its first U.S. store in New York, a space where much more than beautifully designed clothes are on display. What the company is marketing here, in fact, is lifestyle branding, a concept aimed at giving consumers a unique shopping experience.