Starting in July 2009, IKEA began to change their typography from Futura to Verdana. Typography in graphic design refers to the selection of appropriate typefaces and their arrangement on the page. Typeface is the actual design of the collection of letters, and font is the format the letters are put in so that they can be used. Furthermore, font choice is the primary concern of text typography.

Ahead of General Motors’ emergence from bankruptcy protection on July 10, media sources suggested the automaker was thinking of changing the background color of its iconic corporate logo from blue to green. The change would have been an effort to show the public GM is leaner, more focused on fuel efficiency, and better able to make quick decisions 1.

So is Green the New Blue for GM?

The Chinese high-end luxury brand 1436, named for the yarn of the material used to make the clothes, was launched in 2007 by the Inner Mongolia-based Erdos Group, China’s largest cashmere products company.

Gatorade recently launched a new packaging design for its bottles. In the past Gatorade was one of the leading sports drinks, but in recent years it has been loosing market share to brands like Powerade and other health drinks such as vitamin water. The redesign of the brand’s visual identity may have been an attempt by Gatorade to stop the shrinking of their business.