The Quaker Oats Company has a firm place in American culture, with a history dating back over 130 years. The brand’s mascot, the iconic Quaker man, was actually America’s first registered breakfast cereal trademark in 1877.
Quaker’s brand image is thus one of old fashioned wholesomeness, quality and tradition. Recently, however, it has introduced a new logo, with an added tagline and modernized typography.

At the end of 2009, the Ministry of Transportation announced that China would standardize the naming and numbering of national highways as an attempt to improve the service level of the national expressway network.

Starting in July 2009, IKEA began to change their typography from Futura to Verdana. Typography in graphic design refers to the selection of appropriate typefaces and their arrangement on the page. Typeface is the actual design of the collection of letters, and font is the format the letters are put in so that they can be used. Furthermore, font choice is the primary concern of text typography.

Ahead of General Motors’ emergence from bankruptcy protection on July 10, media sources suggested the automaker was thinking of changing the background color of its iconic corporate logo from blue to green. The change would have been an effort to show the public GM is leaner, more focused on fuel efficiency, and better able to make quick decisions 1.

So is Green the New Blue for GM?