Following the increasing trend in healthy conscious food products, we have seen the birth (and sometimes death) of thousands of new “low-products”: low-fat, low-carb, low-sugar and even gluten-free.

Unilever, however, has already moved a step forward in this sense: the company has launched a new product line called Eat in Color as a Knorr sub-brand which is now in the middle of the global launch.

The product line includes soups featuring 5 different healthy colors of vegetables, each representing a distinctive nutritious factor. As a rep in Unilever said, “Eat in Color will help Knorr to make the meal experience colorful, vibrant, and engaging for their consumers, by helping them connect with healthy vegetables in a way that’s easy to understand.”

However, it can also be seen as a tactic to exploit the growing demand for green products that we see in the marketplace. With time it will be used to brand Knorr as a healthy conscious brand.