The name “Matsushita Electric Industrial” may sound quite unfamiliar to the general public, but it actually belongs to one of the world's top consumer electronics makers whose brands portfolio includes very recognizable names: Panasonic, Quasar, Technics, and JVC, just to name a few.

This might be the reason why Mr. Fumio Otsubo, president of Matsushita Co., has announced that the company will change its name into “Panasonic Corporation” effective from October the 1st 2008, and unify its corporate brands to the “Panasonic” brand across the world.

Building on the strengths of one of its best known brands, the Japanese group is therefore clearly pointing at becoming a truly global corporation by building a unified brand image in line with its management plan, which sets a direction toward making 'Global Excellence' of its corporate performance with three pillars, namely 'Global Progress,' 'Global Profit' and 'Global Panasonic.