Brand

Brand Source > targeting
04.03.2009

The Guangzhou Wine Company AWA Wine Co. Ltd. has recently established several strategic partnerships to promote brand awareness through marketing alliances. Partnerships include major companies such as HSBC, Bank of China, Bank of Communications, China Telecom, LY Telecom, China Mobile, Hunan Television, and Radio Guangdong. AWA's goal is to become the leading wine distributor in China, and they plan to do this by building their brand to foster consumer loyalty.

04.01.2009

Recently frozen yogurt shops have been popping up all over the United States and Asia. The question arises- How can they effectively differentiate themselves from one another in the eyes of consumers?

03.19.2009

China Unicom recently unveiled its brand logo for its 3G business, a significant step in the process of strengthening its brand equity as China adopts 3G technologies.

03.18.2009

Can a vodka bottle design attract both trendy young clubgoers and older consumers having a casual drink at home? Svedka Vodka has taken on this challenge through their recent bottle redesign for imported Swedish vodka.