Although permanent drive-in cinemas are still in existence in some places around the globe, permanent and temporary drive-ins in London and the UK in general are extremely rare due to limited space. But for two days this summer, the drive-in is in London – thanks to a man named Damian Barr and the car manufacturer Volvo. Barr spoke to a number of car companies and found that Volvo was the right fit for his unique project named Starlite Urban Drive In. "We wanted a partner, not a sponsor who just wanted to slap a big logo on everything”, said Barr. “Volvo were very hands-off and genuinely wanted us to be creative.”

After a hiatus lasting almost two decades, Kraft has revived the media presence of its Bull’s-Eye barbeque sauce through a campaign called “The Bold Choice.” The company took out a 15-second TV ad during Game 6 of the NBA Finals that emphasizes the sauce’s strong taste through a humorous play on the word “bold.” In the clip, a voiceover declares, “Bold versus sweet. Let’s see. They build statues of bold men. They don’t build statues of sweet men. Well, they do. But they’re call figurines,” as a figurine of a small boy flashes on the screen.

Recently, in order to promote its new luxury compact hybrid, the CT 200h, Lexus launched “Dark Ride," a high-definition 12-minute interactive film.

After the hot movie Iron Man, here comes the real iron for men, manufactured by Dutch electronics giant Philips. Philips felt that men wanted a more robust, heavy-duty tool to tackle hampers of laundry, with a larger grip and more masculine design. So it created the GC4490, with the slogan “more power, more steam, more performance”.

The National Broadcasting Company (NBC), a famous American television network, has recently taken actions, together with P&G, to reach an underserved market on the Web— baby boomers. According to NBC, more than a third of all Internet users are adults between 45 and 64 years-old, who are still energetic but are now dealing with aging issues. NBC believes there is a unique opportunity to work with P&G Productions to build an online portal for this large but untapped group.

Cooper Tire, a global leader in replacement tires, has recently launched “Cooper Angels,” a new campaign in China. Just like the stars of Charlie's Angels, the three beautiful Cooper Angels are tasked with a big mission.The company regards this campaign as its tactic to reinforce brand image and to make differentiation from other competitors.

Fast-food chain Ajisen (China) recently announced its entry into the high-end restaurant market by opening the first restaurant named Wakayama in the International Finance Center (IFC) of Hong Kong.

Easyhome, the Chinese decoration and construction material company based in Beijing, is continuously expanding by opening stores throughout China. The special feature of the company is their “one-stop” service, which includes decoration design and materials, and construction materials and furniture. These products are all offered in large-scale shopping centers, branded retail stores, or supermarkets. The main target market is the Chinese middle-class.

The Walt Disney Co. announced on August 31st that they will acquire Marvel Entertainment Inc., bringing 5,000 characters including Spider-Man and Iron Man into the Disney family. This move comes as Disney is losing its brand esteem with boys. It also lacks an internationally recognizable icon, as Mickey Mouse used to be.