Today, while attending the conference organized jointly by The French Consulate in Shanghai, The Economic Mission in Shanghai and the French Chamber of Commerce in China, Labbrand Director Vladimir Djurovic has had the chance to attend to the official presentation of the winning project of French Pavillion at Shanghai Expo 2010.

Mr José Frèches, Director of the “Compagnie Francaise a l’ Exposition Universelle Shanghai 2010” has, in fact, unveiled some of the features and design that will characterize what is said will be the most beautiful, luxurious and innovative Pavilion of the whole Expo.

Mr José Frèches did not seem willing to give too many details regarding the project, but what he has made clear is that the beauty of the French Pavilion will reside in its Sensorial and Olfactive features.
In order to let visitors experience France in the few minutes they will have at disposal, the pavilion will capitalize on the most recent and innovative sensorial technologies in order to let visitors preserve a lasting impression of what the beautiful country could offer them.