A beautiful designed phone that is also able to sense what kind of music users wish to listen to? This is exactly what the new SonyEricsoon W908c does.

This new model from SonyEricsson family features a cutting – edge software which has been rightly called “Sense me”. Indeed, by analyzing the tones, rhythms and chords of the first song picked by the user “Sense me” selects a play list to follow on the same sound without requiring any effort on the user’s side.
Can Sensorial Branding increase customers’ appreciation of your brand? It seems SonyEricsson, among several successful brands, positively believes so.