Mid-Autumn Festival is a Chinese holiday when families get together to celebrate. Traditionally, a round, flavorful snack called a mooncake will be eaten or given as gifts. With autumn fast approaching, many ice cream franchises in China are releasing their specialty ice cream mooncakes for the season.

In today’s competitive business environment, oftentimes product and service companies find it challenging to effectively build their brands. Some may notice it is easy for competitors to copy or duplicate their offering, making it essential that marketing departments find innovative ways to make their brands stand out from the crowd. Furthermore, advertising is becoming increasingly prominent, with ads using images, sounds, videos, and other methods to make an impression on consumers. However, the sheer volume of advertisements causes consumers to pay less attention to them, resulting in many advertisements having weak impact.

Four specialized fragrances will be introduced for the 2010 Shanghai Expo. Shiseido has created two special perfumes, each with a white magnolia aroma, and France has created two unique perfumes with the scent of white magnolia, Shanghai’s emblematic flower. 

An effective brand identity is commonly perceived as a good brand name and logo, trendy package design ― dimensions which mainly concern visual senses. However, this common perception of branding is incomplete.
Human beings have five senses, so why would brand strategists leave four of them aside?

Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing manager...

Last week Ikea has installed “Sovhotell” - meaning sleep hotel - in one of Stockholm shopping center. Sovohotell features a reception desk where guests can register for a 15 minutes nap and get not only eye mask and headphone sets to cut away the noise of the shopping mall but also pillows designed to suit different sleeping styles.

“I’ve sent you a fragrant short-message, did you smell it?“ This might soon be not a joke.The Japanese telecommunication group NTT has, in fact, announced this Monday that its new Mobile Fragrance Communication will be tested from April 10 to 20.

A beautiful designed phone that is also able to sense what kind of music users wish to listen to? This is exactly what the new SonyEricsoon W908c does.

Today, while attending the conference organized jointly by The French Consulate in Shanghai, The Economic Mission in Shanghai and the French Chamber of Commerce in China, Labbrand Director Vladimir Djurovic has had the chance to attend to the official presentation of the winning project of French Pavillion at Shanghai Expo 2010.