Recently, Colgate-Palmolive launched a new product called Colgate Sensitive Pro-Relief in China, aimed at the higher-end of the toothpaste market. Different from its rivals such as Yun Nan Bai Yao, Sensodyne or Pro Health from Crest, Colgate-Palmolive positioned this product as the first toothpaste of its kind to make use of Pro-Argin, a new technology clinically proven to deliver instant and lasting relief against tooth sensitivity.

Chu Yuxun is still excited after her battle against campus bullies. Her hair appears wet and messy. Suddenly, her piano teacher appears and recommends a new shampoo brand, insisting Chu needs silk protein to improve her hair’s condition. The camera then zooms in on the Slek shampoo logo and holds the image on screen for what seems like an eternity.

A recent study found that 75% of women say social networking sites have little influence over their purchasing decisions 1. According to the study, among all the factors that have a bearing on mothers’ purchasing decisions, price (47%) ranks the first, followed by quality (45.7%) and “other” (3.5%). The fourth highest factor was brand (2%).

While companies find their customers are spending much less money during the economic downturn, they turn to Twitter to help build their brands, promote their products or services, and keep in touch with both loyal and potential customers. This article takes a closer look at how businesses can Twitter up brand equities.

While a survey suggests the Nutrition Facts Panel on food products is unreadable to most customers, several companies are getting on board for a new and simpler nutrition labeling system called “Smart Choices Program”.