Since 1937, Ray-Ban has been a leader in the sunglasses industry with advanced technology and its continual innovation in improved eye-wear and care. The company began from a request for a new type of sun eye wear for US air-force pilots and went on to become legendary among Hollywood celebrities such as James Dean, Tom Cruise, and Audrey Hepburn. Ray-Ban has successfully expanded its scope over the decades to build a famous brand worldwide with a strong identity.

In China, Ray-Ban recently partnered up with Peking University Eye Center, a prestigious Chinese research institute, in order to conduct research and create new technologies for enhanced UV protection. This partnership also aims at educating the Chinese consumers about the risks of UV for eyes. Ray-Ban will help the research process by providing equipment, lenses and frames, while Peking University Eye Center will provide expertise in eye care oriented research.

This cooperation will naturally benefit both of the partners. On the one hand, it is an opportunity for Ray-Ban to strengthen its brand image and awareness in the Chinese market, positioning itself as a state-of-the-art eye wear specialist. On the other hand, this partnership with such a famous brand will help Peking University Eye Center develop their visibility and build a good reputation in China and abroad.