The Fifth China Branding Roundtable has taken place in Beijing on the 18th and 19th of this month.

As we were there to get and share insights on the changing nature of Chinese consumers we have also happened to listen to interesting findings regarding the attitude Chinese consumers have towards the environment.

Building up on the Olympics exposure, Lenovo is lining up new desktop brands side by side with laptops ranges to strengthen its position in India.

In fact the Chinese personal computer manufacturer is expanding its desktop line in direct competition with popular budget PCs from Dell and HP by developing its consumer-focused IdeaCentre series.

The Feiyue the Warrior sneaker brand is back. During the 1970s, Warrior brand sneakers were the hottest shoes in China. Continuing into the 1980s, the shoe remained a status symbol for Chinese teenagers who were well-off enough to don a pair of famous Warriors.